Clearbit release notes

We are excited to announce that Clearbit's legacy HubSpot integration will be replaced with an upgraded version as part of our ongoing commitment to improvement. This transition will take place over the next few months for all customers currently using the legacy integration.

Rest assured, support for the legacy integration will be available until its end-of-life date on December 31st, and there will be no changes to the contract terms and pricing.

To ensure a smooth transition, we offer two migration pathways:

• Guided Migration: Schedule a 30-minute session with our implementation experts. They will guide you through the migration process, provide detailed instructions, and address any questions you may have. You can book your session here.

• Self-Serve Migration: If you prefer a do-it-yourself approach, we have comprehensive documentation available to help you access the platform and set up the new HubSpot integration.

If you have any questions or need additional support during this transition, please don't hesitate to reach out to us at migrations@clearbit.com. We are here to assist you every step of the way.

• Improvement: Enhanced data consistency across multiple components of our systems, including the Enrichment API and the Data Activation Platform.

• Improvement: New users to the Weekly Visitor Report can now easily send an email to their Web developer with a link to a setup guidance page, simplifying script installation and allowing for instant confirmation of proper installation.

• Fix: Resolved an intermittent issue with loading the Advertising Audiences page.

We are pleased to announce a major upgrade to our LinkedIn person profile matching algorithm. This development has improved accuracy by an impressive 7%, allowing it to better account for diversified user conventions such as multiple last names or nicknames. Additionally, the system now successfully identifies and matches profiles that only display partial names on the platform.

• Enhancement: We introduced a migration tool to streamline the transition from our legacy HubSpot integration to the new one. This seamless migration ensures continuity of operations while unlocking the power of our advanced features and capabilities.

• Enhancement: Further enriched our B2B dataset with the inclusion of 6-digit NAICS and 4-digit SIC codes to more data fields.

• Fix: Rectified the issue of a single record being generated per Clearbit Capture destination, ensuring accurate and efficient data collection.

• Fix: Resolved a glitch in the Schedule Email Digest option that previously hindered the creation of destinations. 

• Fix: Corrected the anomaly that triggered additional data ingestion when establishing a connection to Marketo for forms. The fix ensures that reconnecting to Marketo to set up the forms solution will not increase customers’ Marketo API consumption.

• Fix: Addressed and resolved the delay in Salesforce data enrichment for some customers, ensuring all users enjoy timely and accurate data insights.

• Fix: Fixed a bottleneck that was hindering the CSV exports for "all companies". The export functionality is now fully operational, ensuring timely delivery of data.

• Fix: Successfully resolved data discrepancies related to parked domains, thus enhancing the accuracy and reliability of our domain data.

• Fix: Rectified the Logo API glitch which was previously causing substandard logo quality, thereby ensuring sharp and high-resolution logos.

We've rolled out a new feature that seamlessly integrates our Weekly Visitor Report (WVR) with Connect, our free prospecting Chrome extension. This integration empowers users to find contact information for potential buyers directly within the WVR, eliminating the need to switch between multiple tools. 

The enhancement offers unique functionality by merging intent-based account targeting and contact prospecting into a single tool, making it a valuable asset for businesses looking to optimize their sales and marketing efforts.

• Improvement: Batch CSV downloads now include 6-digit NAICS and 4-digit SIC codes, aligning with the data enhancements on our Data Activation Platform.

• Improvement: The Reveal algorithm has been tuned to deliver 30% more accurate data on roles and seniority.

• Fix: Resolved a sporadic issue affecting certain customers, where Hubspot synchronization displayed incorrect companies within audience results.

We've upgraded the Reveal API to help you better understand your anonymous web traffic. The updated API now includes information about visitor roles and seniority, as well as enhanced IP-based geographic information, allowing businesses to more effectively target buying groups at ideal companies.

In addition, we've boosted our Segment integration to return a confidence score and even more precise data about role and seniority. This means you can now gain more detailed insights into your website visitors, improving your targeting, personalization, and ultimately, your conversion rates.

• Improvement: Clearbit Connect Credit Program introduced, enabling users to take actions and gain more credits.

• Improvement: Implemented data quality improvements, specifically targeting .edu domains.

• Improvement: Implemented updates to improve the recency of Reveal data.

• Fix: Rectified an issue with Platform Connections 'manage', which previously prompted to connect a new account instead of displaying the current connection.

Clearbit now offers Single Sign-On (SSO) using SAML authentication, providing users with a secure and convenient method for accessing the platform. It works with a wide range of access management vendors including Okta, JumpCloud, and Google SSO.

The new SSO feature boasts improved security through the industry-standard SAML 2.0 protocol, offering better protection against unauthorized access. By centralizing the sign-on process, users can effortlessly switch between applications without needing multiple login credentials, ultimately saving time and boosting productivity. 

SSO SAML authentication is available to all Clearbit customers with an annual contract at no extra cost.

Read more about SSO SAML authentication in our Help Center.

• Improvement: Expanded coverage of employee count data.

• Improvement: Enhanced company information by incorporating multiple SIC4 codes when corresponding NAICS codes are available. For example, did you know that in addition to manufacturing candy Mars, Inc also specializes in pet food?

• Improvement: 6-digit NAICS and 4-digit SIC codes are now available on the Clearbit Data Activation Platform. Easily map these fields to your CRM from the field mapping page for AI-powered insights into company categorizations.

• Improvement: Introducing new system traits for Clearbit Capture – RevOps teams can utilize these traits to evaluate their Capture processes and assess attribution in Salesforce.

• Improvement: Automated notification emails are now dispatched to account owners in case of platform connection errors, along with guidance on reestablishing the connection.

• Integration: You can now integrate the Weekly Visitor with your CRM. This feature enables you to auth into SFDC and HubSpot to see what companies visiting your site already exist within your database.

• Fix: Addressed issue with mapping multi-picklist values to CRM fields.

Discover the true potential of your web traffic with our latest enhancements to the free Weekly Visitor Report. We're excited to introduce three powerful features that will help you better understand, target, and engage with your ideal customers

ICP Badges 

See if you're driving the right buyers to your site by understanding the proportion of visitors that are an ICP match. When you filter for ICP, the report will now show you how many companies are a match, helping you focus your efforts on the most relevant visitors.

New Traffic Quality Funnel

For those visitors that are an ICP match, you can now filter for specific accounts and see if they're showing intent. With the addition of the new traffic funnel, we encourage users to set up their ICP, which will provide a more detailed breakdown of visitor intent. This helps you identify high-intent visitors, making it easier to prioritize.

TAM Calculator Integration

Discover new potential markets in your Weekly Visitor Report and size them by loading them into our free TAM Calculator. This feature allows you to quickly assess the potential value of different markets, guiding your decision-making process for expansion and growth.

• Fix: Resolved data inconsistency issue with the newly released SIC and NAICS codes.

• Fix: Enhanced the accuracy of audience results by using Salesforce traits to convert data types for custom fields, instead of relying on inference.

• Fix: Rectified the problem of enrichment API calls being dropped when one call in a batch failed, ensuring a more reliable and stable API experience.

• Fix: Fixed an issue with computed traits that could have resulted in segment inclusion traits and custom traits not always being enriched correctly to a customer’s CRM if the traits were mapped. The data would generally self-correct but could have been incorrect for a time.

• Fix: Addressed a delayed data enrichment issue, improving the overall data processing speed and efficiency.

• Fix: Resolved the "Whoops" error that customers encountered when navigating to the /people, /companies, or /*/segments pages of the Platform.

We are excited to announce the launch of the beta version of Clearbit's new ChatGPT Plugin, which brings the power of Clearbit's data enrichment capabilities to the ChatGPT platform. Now, sales, marketing, and operations professionals can access Clearbit's IP Intelligence, Enrichment, and Prospecting features directly from ChatGPT. 

With the ChatGPT Plugin, you can combine Clearbit’s accurate data with context from GPT to build next-level GTM workflows. This allows you to take advantage of deeper attributes to route leads, shorten forms, and personalize your site. 

Our plugin also provides more granular lead scoring and routing, more targeted and personalized outreach, and a host of other benefits that can help you grow your business. Plus, we're the only enrichment provider integrating with ChatGPT today, so you won't find this level of functionality anywhere else. 

Sign up to join the waitlist for our ChatGPT Plugin Beta today and start building your growth workflows with Clearbit's trusted and validated data.

• Integration: Clearbit's Weekly Visitor Report WordPress Plugin enables WordPress users to quickly and easily get set up on the WVR, see who's visiting their WP site for free, prioritize outbound sales, notify sales of high-intent activity from key accounts, and understand traffic quality without needing to touch any code or engage developers.

• Improvement: Clearbit's latest product enhancement is an AI-powered company categorization system that accurately applies 6 digit NAICS and 4 digit SIC codes to any company in the world based on a company description in any language, enabling our customers to better understand and target their ideal markets.

• Improvement: The Help Center article on syncing data to GA4 using Google Tag Manager has been updated, offering a faster and easier direct integration option. Customers may still choose to sync data through Google Tag Manager for consent control and centralized syncs, with setup made easier by an import file and implementation time expected to decrease significantly.

• Improvement: Enhanced Logo API to block office building photos from Wikipedia to exclude them from search results.

• Improvement: Enhanced bulk data ingestion performance from Salesforce.

• Fix: Resolved Salesforce sync issue on the Clearbit Platform related to referencing an older connection.

• Fix: Addressed source of intermittent UI error on the Clearbit Platform Company tab and Homepage.

• Improvement: We've expanded our metrics and monitoring for our platform services.

• Fix: We resolved an issue with Salesforce data types affecting audience calculations.

• Fix: We addressed a problem causing company logos to flicker in the Platform UI.

• Improvement: To ensure you’re in compliance with Google’s privacy policies, we ensured you cannot send personally identifiable information (PII) to Google Analytics 4 with our new Google Analytics 4 integration (e.g. IP address, longitude, latitude, person geo, etc).

• Improvement: Improved HubSpot data synchronization batching.

• Fix: Fixed HubSpot Form Shortening nuance around first name and full name. 

We're excited to announce the release of Clearbit's new Google Analytics 4 (GA4) integration! As you may know, GA4 is replacing Universal Analytics. On July 1, 2023, all standard Universal Analytics properties will stop processing data, while 360 Universal Analytics properties will cease processing data on July 1, 2024. Our new GA4 integration is here to seamlessly replace Clearbit's Universal Analytics connection ahead of these changes.

By using the GA4 integration in conjunction with Reveal, customers can identify which companies are visiting their websites. This valuable information can then be synced to GA4, providing deep insights into how these companies are discovering, engaging with, and converting on your site.

Learn how to implement the new GA4 integration in our Help Center.

• Improvement: Integrated Clearbit's internal design system into the Data Activation Platform, allowing product development teams to focus on building features that deliver customer value rather than implementing UI interfaces.

• Improvement: Added a new, easier-to-read grid view for historical Weekly Visitor Reports within the Free Account dashboard.

• Bug fixed: Resolved delays with synchronizing HubSpot data.

• Bug fixed: Addressed sporadic enrichment issues in Salesforce Managed Package and Salesforce Enrichment on Platform.

• Bug fixed: Fixed an issue where HubSpot Platform Form Shortening required a person-level field mapping to shorten forms.

A migration to a new AWS region has been completed, enhancing our service recovery capabilities and strengthening network security. Clearbit's adoption of an end-to-end ephemeral infrastructure streamlines patch management processes, ensuring a secure and stable environment. This also facilitates seamless re-deployments during incident response, contributing to more efficient operations.

• Bug fixed: Self-serve customers can now download their Stripe invoices without issues.

• Improvement: Enhanced our internal development and testing process for faster exploration and iteration.

• New metric: Introduced a metric to monitor CRM ingestion performance.

• Update: Resolved the backlog of delayed Marketo pending enrichments that occurred during the infrastructure update.

• Data improvement: We've expanded our employee counts by incorporating faculty data from Wikipedia sources, resulting in more comprehensive and accurate information.

• Bug fixed: We resolved an issue that prevented Salesforce contact-company relationship updates from working properly, ensuring smoother data synchronization.

• Bug fixed: We addressed a problem with audience refresh frequency, which previously defaulted to 30 days if zero results were returned. The issue is now resolved, providing more accurate refresh intervals.

• Fix implemented: We tackled the problem of Hubspot syncs getting stuck and implemented a solution. Additionally, we introduced alerts to monitor sync status and prevent future occurrences of this issue.

• Problem resolved: The visibility of HubSpot and Salesforce field mappings has been restored, allowing users to easily access and manage their data mapping configurations.

Clearbit for HubSpot on platform is the latest version of Clearbit's HubSpot integration that enriches CRM data with accurate and up-to-date information.

It empowers businesses to turn raw data into actionable insights, making it easy to optimize lead generation efforts, personalize campaigns, and close more deals. With over 100 data points appended to each record, real-time updates, and hyper-relevant messaging capabilities, Clearbit makes it easier for GTM teams to create, capture, and convert new revenue.

What's changed

• Data refreshed every 30 days > data refreshed every 30 seconds

• Contact enrichment only > contact and company enrichment

• Contact field mapping only > contact, company, and activity field mapping

• No audience information > automated audience inclusion

• Accessible only from HubSpot UI > accessible in the Clearbit platform

Learn more about Clearbit for HubSpot.

• Bug fixed: Upper-cased email addresses are now properly shortened on forms.

• Update: Added internal alerts for monitoring accounts with connection errors.

• Update: Implemented new measures to prevent abuse of the free credit system.

• Compliance: Enabled California visitors to opt out of cookies for CCPA compliance on our website.

Clearbit Connect is a free Chrome extension that allows users to instantly find verified contacts in organizations that match their ICP.

How Connect 3.0 different from previous versions

The previous version of Connect was a Gmail extension only. Connect 3.0 sports an updated UI, has expanded to include web browsing, and most importantly, now offers ICP Checker to automatically identify right-fit companies for more efficient outbound.

Why teams choose Connect

• Instant prioritization of right-fit companies: Clearbit Connect is the only Chrome prospecting extension that lets you set your ICP and automatically notifies you when landing on a company’s website that is the right fit.

• Verified emails: An email is only as valuable as its deliverability. Clearbit Connect provides verified email addresses that increase response rates, meetings booked, and deals won.

Download Connect from the Chrome Store.

• Update: Improved destination delivery speed for Salesforce destination on Platform by changing data handling method.

• Enhancement: Simplified opting in and out of using Connect's browser widget in settings.

Designed to replace Alexa Rank (which was sunset by Amazon), Clearbit Traffic Rank can be used the same way you use Alexa Rank attributes and helps ensure your systems continue to have fresh traffic ranking data.

Clearbit Traffic Rank uses a proprietary algorithm to determine a website’s performance based on a combination of public and private sources like users, website visits, and taking into account seasonality.

You can use it today in your audience builder to generate dynamic audiences.

Visit our Help Center to learn more about Clearbit Traffic Rank.

• Bug fix: We fixed a problem where connections were being dropped unexpectedly, and have set up notifications to alert our team if the issue reoccurs.

• Platform improvement: We added the ability to view people known to you in a company, and improved the filtering capabilities of Clearbit Capture to help identify people at companies that you want to bring into your CRM.