Books
Books by Clearbit
A collection of free books to help companies with their sales and marketing efforts.
How to shorten forms with Clearbit
Learn how Clearbit form optimization can help you reduce friction and remove barriers, and how Gong increased demo conversions by 70%.
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The buyer’s guide to market intelligence solutions
Learn how to select the right market intelligence tool to help you level-up your marketing operations.
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How to drive more website conversions with Clearbit and Mutiny
To help buyers find the perfect fit and capture demand at scale, marketers must create personalized website experiences. Learn how to build and implement a website personalization strategy from the ground up with Clearbit and Mutiny.
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Paid advertising in a world of rising cost
Macroeconomic conditions and changes in B2B buying behavior have made traditional ad playbooks pricier, less effective, and less scalable. Get the guide to learn how to optimize and adapt your ad strategies to weather any storm.
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Attribution reporting for marketing ops teams
Learn how to build or refine your attribution model with advice from Julie Beynon, Head of Analytics at Clearbit, and Craig Jordan, Founder and CEO at SaaScend.
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Modern Guide to Lead Qualification
Learn how to build a B2B SaaS lead qualification system that drives revenue with lead scoring and routing frameworks, tools, and best practices for your company's stage of growth.
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The data dictionary for marketing leaders
Learn how to optimize your martech stack with the right combination of fit and intent data.
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How to scale your business with your ideal customer in mind
Learn how to use data to define and redefine your ICP as your business evolves (and how Clearbit and Frame.io did just that).
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From IC to Leader
10 B2B and SaaS marketing leaders share their growth path. Get in-depth insights into their approach to career development and the strategic actions they took along the way, from individual contributor to leadership roles.
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Data-Driven Marketing
Learn how 11 marketing leaders leverage data to scale their website personalization efforts, ABM programs, and email campaigns.
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Data-Driven Sales
Data-Driven Sales brings together experts from high-growth SaaS companies, and shows exactly how they have used data to transform their companies. Written by 10 guest authors and covering topics like pricing, automating outbound, sales forecasting, hiring, and much more.
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