Books by Clearbit

A collection of free books to help companies with their sales and marketing efforts.

How to drive more website conversions with Clearbit and Mutiny book cover
How to drive more website conversions with Clearbit and Mutiny

To help buyers find the perfect fit and capture demand at scale, marketers must create personalized website experiences. Learn how to build and implement a website personalization strategy from the ground up with Clearbit and Mutiny.

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Cover - paid advertising book
Paid advertising in a world of rising cost

Macroeconomic conditions and changes in B2B buying behavior have made traditional ad playbooks pricier, less effective, and less scalable. Get the guide to learn how to optimize and adapt your ad strategies to weather any storm.

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Attribution book cover
Marketing attribution for the revenue-driven marketer

Get the guide to learn how to use attribution to showcase your impact on the business and drive more revenue.

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Modern Guide to Lead Qualification

Learn how to build a B2B SaaS lead qualification system that drives revenue — lead scoring and routing frameworks, tools, and best practices for your company's stage of growth.

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The elements of B2B marketing personalization

A primer on all the data types you need to master as a data-driven B2B SaaS marketer

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ICP Book Cover
Find your ideal customer profile for high-impact marketing

Finding that next stage of growth for your B2B / SaaS business depends on redefining your ideal customer profile. Our guide shows how to find your next ICP so you can focus on pursuing the right customers to scale.

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From IC to Leader

10 B2B and SaaS marketing leaders share their growth path. Get in-depth insights into their approach to career development and the strategic actions they took along the way, from individual contributor to leadership roles.

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DDM Cover Flat
Data-Driven Marketing

Data-Driven Marketing was written by some of the best minds in B2B SaaS Marketing. Covering everything from website personalization, to SEO, to competitive marketing and PR, our authors break down exactly how they use data to grow faster.

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DDS Cover Flat
Data-Driven Sales

Data-Driven Sales brings together experts from high-growth SaaS companies, and shows exactly how they have used data to transform their companies. Written by 10 guest authors and covering topics like pricing, automating outbound, sales forecasting, hiring, and much more.

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