How to create & activate your ICP for more efficient B2B ad campaigns

Marketing & Growthby Jenny Thai on August 11, 2022

Close that gap between the ICP definition on a slide deck somewhere, and the real people you’re trying to reach in the world by activating your ICP.

3 ways Clearbit enables revenue-driven marketing

Marketing & Growthby Jess Cody on July 21, 2022

Marketers are under pressure to deliver revenue — while facing challenges like rising acquisition costs and decreasing budgets. Learn how we help our customers activate their ICP and drive revenue.

3 rules for building a revenue-driven marketing strategy

Marketing & Growthby Alex Ross on July 15, 2022

If the last few years have taught us anything, it’s that marketing is a vital driver of growth, specifically revenue growth. This is why so many marketing teams are shifting towards revenue-driven marketing strategies.

What is revenue-driven marketing? And why you need it more than ever

Marketing & Growthby Nick Wentz on July 07, 2022

Revenue-driven marketing starts with a shift in mindset. From driving leads and MQLs to driving pipeline and revenue. From growing at all costs to growing efficiently and sustainably.

Clearbit x Gong: Driving revenue growth efficiently

Partnerby Juhi Saha on June 15, 2022

Clearbit and Gong are teaming up to enrich contacts and provide revenue teams with even more powerful insights aimed at closing deals faster.

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Website visitor tracking for B2B marketing: A beginner's guide

Marketing & Growthby Jenny Thai on June 06, 2022

By uncovering who’s on your site and which visitors match your ideal customers, website visitor tracking enables you to run data-driven B2B marketing campaigns and serve up personalized experiences for potential customers.

How to use sales alerts for outbounding

Sales & Marketingby Sam Weiss on May 13, 2022

There are leads that come to you. And then there are leads that you have to go after. Find out how our BDR Sam Weiss created 15 opps in under a month using Clearbit Reveal.

How to start awareness advertising for long-term growth

Marketing & Growthby Janet Choi on April 15, 2022

If you don't add awareness campaigns to your B2B paid strategy, you'll run out of demand to capture. Learn how to set awareness ad goals, get buy-in, and measure success.

What is lead enrichment? A beginner's guide for B2B marketers

Marketing & Growthby Jenny Thai on April 13, 2022

Learn what lead enrichment is — and why B2B marketers need it to accelerate the funnel.

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Engaging stories and exclusive data, designed for our best customers. One useful issue each month.