How to create & activate your ICP for more efficient B2B ad campaigns
Close that gap between the ICP definition on a slide deck somewhere, and the real people you’re trying to reach in the world by activating your ICP.
3 ways Clearbit enables revenue-driven marketing
Marketers are under pressure to deliver revenue — while facing challenges like rising acquisition costs and decreasing budgets. Learn how we help our customers activate their ICP and drive revenue.
3 rules for building a revenue-driven marketing strategy
If the last few years have taught us anything, it’s that marketing is a vital driver of growth, specifically revenue growth. This is why so many marketing teams are shifting towards revenue-driven marketing strategies.
What is revenue-driven marketing? And why you need it more than ever
Revenue-driven marketing starts with a shift in mindset. From driving leads and MQLs to driving pipeline and revenue. From growing at all costs to growing efficiently and sustainably.
Clearbit x Gong: Driving revenue growth efficiently
Clearbit and Gong are teaming up to enrich contacts and provide revenue teams with even more powerful insights aimed at closing deals faster.