What I wished I'd known when building our attribution model

Marketing & Growthby Julie Beynon on January 20, 2022

Consider these 3 takeaways when operationalizing an attribution model that combines lead and customer behaviors across the lifecycle.

Clearbit's marketing attribution model: how we built a single view of our customers

Marketing & Growthby Janet Choi on January 14, 2022

See how we built an attribution model that combines data from 10+ different sources to provide a single view of all our customer and lead journeys — enabling reporting, more relevant conversations, and insights to improve marketing.

Drive growth with Clearbit for Startups

Companyby Rachel Lord on January 12, 2022

We’re excited to announce Clearbit for Startups, a new solution for high-velocity growth at an accessible price.

A marketer’s guide to B2B intent data

Marketing & Growthby Jenny Thai on January 05, 2022

B2B intent data is a marketer’s best friend. Here’s how to make the most of intent data in your marketing efforts.

Crawl, walk, run: An inside look at Clearbit's lead qualification evolution

Marketing & Growthby Nick Wentz on December 22, 2021

Since Clearbit was founded in 2015, our approach to lead qualification has evolved, along with our scale, resources, and goals.

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Tools of the trade: Clearbit’s lead qualification tech stack

Marketing & Growthby Jenny Thai on December 29, 2021

Today we’re sharing how we structure our lead qualification stack at Clearbit to process new leads, make sure they go to the right place, and more.

What is 2D lead scoring?

Marketing & Growthby Jenny Thai on December 08, 2021

All about B2B SaaS two-dimensional lead scoring — combining behavioral and fit data — so that your sales and marketing teams can focus on the leads that matter most.

4 Marketo automation workflows you need to know

Marketing & Growthby Scott Strand on November 10, 2021

See first-hand how to drive better conversion results along a lead's buying journey — using Marketo with enhanced data and marketing automation.

Know your hand-raisers: why marketing to your user base isn’t working anymore

Marketing & Growthby Janet Choi on October 21, 2021

To scale, product-led companies need strategies on top of the product to generate pipeline. See how top PLG companies found the gap between buyers and users.

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Engaging stories and exclusive data, designed for our best customers. One useful issue each month.