Authors Matt Sornson

Searching for healthier revenue — the process behind Clearbit's new ideal customer profile

Marketing & Growth Company by Matt Sornson on

Creating an effective ideal customer profile depends on how you define "ideal". See the thought process and analysis behind how we re-defined our ICP and why.  Read more

The Six Pillars of Clearbit – with The Twenty Minute VC

Company by Matt Sornson on

Alex, our CEO, sat down with Harry Stebbings of The 20 Minute VC to chat investors, management, feedback, and the six pillars behind Clearbit. Check out the episode here. We've reprinted the six pillars Alex's mentions below: The six pillars We believe that given the right conditions, 'work' can be  Read more

Defining Clearbit's company values

Company by Matt Sornson on

Values provide a constitution for your company culture, a true rubric that helps you hire, fire, promote, retain, and celebrate your team. Here's how Clearbit came up with its company values.  Read more

The data and personalization behind Clearbit's onboarding emails

Company Marketing & Growth by Matt Sornson on

New user onboarding is a particularly ripe moment to do automated outreach on behalf of sales. Here's how we use Clearbit data and personalization to send super-tailored emails.  Read more

Building data into your sales team

Sales by Matt Sornson on

84% of sales leaders say they rely on data, but only 2% claim to have a real grasp of it. So to help you turn data into your sales team's competitive advantage, we're sharing four practical ways to build effective, data-driven selling into the fabric of your company.  Read more