Matt Sornson

Posts by Matt Sornson

Welcoming our new CEO – Ross Moser

Companyby Matt Sornson on March 22, 2021

Today, I am absolutely thrilled to announce Clearbit’s new CEO, Ross Moser. Ross comes to Clearbit after an incredible run at SurveyMonkey. He is that rare combination of both a product and go-to-market leader...

Clearbit for HubSpot

Productby Matt Sornson on August 25, 2020

Clearbit for HubSpot is now one of our most powerful, premium integrations. Make more out of your inbound marketing and sales efforts to generate, convert, and close more high-quality leads.

Searching for healthier revenue — the process behind Clearbit's new ideal customer profile

Companyby Matt Sornson on July 23, 2020

Creating an effective ideal customer profile depends on how you define "ideal". See the thought process and analysis behind how we re-defined our ICP and why.

Defining Clearbit's company values

Companyby Matt Sornson on August 12, 2019

Values provide a constitution for your company culture, a true rubric that helps you hire, fire, promote, retain, and celebrate your team. Here's how Clearbit came up with its company values.

The data and personalization behind Clearbit's onboarding emails

Companyby Matt Sornson on January 23, 2019

New user onboarding is a particularly ripe moment to do automated outreach on behalf of sales. Here's how we use Clearbit data and personalization to send super-tailored emails.

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