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Trevor Sookraj

Posts by Trevor Sookraj

Building your Ideal Customer Profile through Enrichment

Featuresby Trevor Sookraj on August 09, 2018

SaaS growth is all about finding clones of your best customers. Find the right clones and you get growth. Find the wrong ones and you get churn, support costs, and struggle. If you have 10 customers in SaaS, you have something.

The software integrations you should be building

Engineeringby Trevor Sookraj on August 01, 2018

Each year, 85 million startups are born. So if you want to build an integration, where on earth do you start? We sought to uncover which tech offers the best opportunities for integration so you can access brand new markets and thousands of potential customers.

The unfair advantage of data and automation

Salesby Trevor Sookraj on May 25, 2018

Data, personalization, and automation have long been terms most commonly used by enterprise or tech companies. Until recently, it was incredibly rare to find smaller teams that were able to leverage data as effectively as more resource-rich companies. Today, we’ll look at two small (but mighty) companies who have tackled some of their hardest scaling problems by combining data and automation. Specifically, we’ll look at how they are leveraging Clearbit Enrichment [https://clearbit.com/enrichmen

Finding sales triggers

Salesby Trevor Sookraj on March 13, 2018

The days of spray and pray emails are gone. It's easy to do, but sending mass emails out about your content and relying on a tiny conversion ratio is not sustainable. You'll alienate prospects. The key, as DigitalOcean's Emmanuelle Skala found out, is identifying the triggers which close deals or increase engagement and leveraging those instead. DigitalOcean [http://www.digitalocean.com] is a great example. It raised more than $300 million in funding and had more than 500,000 customers without

How to price your SaaS product

Marketing & Growthby Trevor Sookraj on November 28, 2017

Pricing your SaaS product can seem like a guessing game – particularly if you’re pricing a brand new product. Luckily, there is a science to pricing. X.ai, a company building an AI assistant for your inbox, is an example of one of the few companies [https://labs.openviewpartners.com/anti-lean-startup-pricing/#.Wgnpj7D81T5] that went to market with a carefully calculated pricing structure on day one. Their final price of $39/mth was based on extensive research and customer discovery. In contras

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