Growth at G2
Guest post by Guillaume Cabane, ex-VP of Growth at Drift [https://drift.com] and co-founder of HyperGrowth Partners [https://www.linkedin.com/in/cabane/] The days of “spray and pray” email are over. Just consider these statistics: The average cold email response rate is 1%, which means for every 100 people you email, you’re getting through to one person (and probably bothering the other 99). Meanwhile, the average success rate of an email phishing attack is 0.1%, which really isn’t that much
Engaging stories and exclusive data, designed for our best customers. One useful issue each month.