Alex Ross

Posts by Alex Ross

3 Tips for a more effective data stack

databy Alex Ross on January 12, 2023

Data-driven decision-making is powered by your tech stack. Learn how to build a more effective data stack with tips from top data experts.

Simple tips for better lead scoring

databy Alex Ross on January 10, 2023

Want to improve your lead scoring? Start simple, experiment with a diversity of tactics, and then iterate, that's what the experts say.

Attribution modeling isn’t dead, but it isn’t perfect, either

databy Alex Ross on January 05, 2023

When it comes to marketing attribution, stop chasing the “perfect” model, prioritize what works for your business, and focus on insights. Get tips on how to build the best attribution model for your business from top data experts.

3 rules for building a revenue-driven marketing strategy

Marketing & Growthby Alex Ross on July 15, 2022

If the last few years have taught us anything, it’s that marketing is a vital driver of growth, specifically revenue growth. This is why so many marketing teams are shifting towards revenue-driven marketing strategies.

7 lessons on revenue-driven marketing from top B2B experts

Sales & Marketingby Alex Ross on December 20, 2022

What does it take to build a strong revenue-driven marketing team? Here are 7 lessons from top B2B experts who have been there.

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