Posts by Janet Choi

See how we built an attribution model that combines data from 10+ different sources to provide a single view of all our customer and lead journeys — enabling reporting, more relevant conversations, and insights to improve marketing.

To scale, product-led companies need strategies on top of the product to generate pipeline. See how top PLG companies found the gap between buyers and users.

Third-party cookies are going away but there's an even better way for B2B advertisers to leverage the machine learning and algorithms that power ad plaforms.

Third-party cookies are going way — and marketers need to change how they approach advertising. Learn about server-side conversion tracking — the new best practice for B2B advertisers to target and convert qualified leads:

It's a booming time for e-commerce. If you're marketing solutions for e-commerce stores and brands — here's how to make sure you're targeting and focusing on your ideal customers.