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Janet Choi

Posts by Janet Choi

Clearbit's marketing attribution model: how we built a single view of our customers

Marketing & Growthby Janet Choi on January 14, 2022

See how we built an attribution model that combines data from 10+ different sources to provide a single view of all our customer and lead journeys — enabling reporting, more relevant conversations, and insights to improve marketing.

Know your hand-raisers: why marketing to your user base isn’t working anymore

Marketing & Growthby Janet Choi on October 21, 2021

To scale, product-led companies need strategies on top of the product to generate pipeline. See how top PLG companies found the gap between buyers and users.

No cookies, no problem: the new key to leverage machine learning in advertising

Marketing & Growthby Janet Choi on October 01, 2021

Third-party cookies are going away but there's an even better way for B2B advertisers to leverage the machine learning and algorithms that power ad plaforms.

The future of B2B advertising: cookieless tracking

Marketing & Growthby Janet Choi on October 01, 2021

Third-party cookies are going way — and marketers need to change how they approach advertising. Learn about server-side conversion tracking — the new best practice for B2B advertisers to target and convert qualified leads:

3 top challenges of marketing to e-commerce companies

Marketing & Growthby Janet Choi on September 10, 2021

It's a booming time for e-commerce. If you're marketing solutions for e-commerce stores and brands — here's how to make sure you're targeting and focusing on your ideal customers.

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