Janet Choi

Posts by Janet Choi

How to start awareness advertising for long-term growth

Marketing & Growthby Janet Choi on April 15, 2022

If you don't add awareness campaigns to your B2B paid strategy, you'll run out of demand to capture. Learn how to set awareness ad goals, get buy-in, and measure success.

TAM, ICP, and Personas: What's the difference?

Marketing & Growthby Janet Choi on January 28, 2022

Learn what total addressable market (TAM), ideal customer profile (ICP), and buyer personas are, how they're different, and why they drive strategic growth.

Clearbit's marketing attribution model: how we built a single view of our customers

Marketing & Growthby Janet Choi on January 14, 2022

See how we built an attribution model that combines data from 10+ different sources to provide a single view of all our customer and lead journeys — enabling reporting, more relevant conversations, and insights to improve marketing.

4 monetization funnels for PLG companies moving upmarket

Marketing & Growthby Janet Choi on February 03, 2022

See the four types of monetization funnels that PLG companies can incorporate — and why multiple motions become a need as you start to move upmarket.

Know your hand-raisers: why marketing to your user base isn’t working anymore

Marketing & Growthby Janet Choi on October 21, 2021

To scale, product-led companies need strategies on top of the product to generate pipeline. See how top PLG companies found the gap between buyers and users.

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