Matt Sornson

Posts by Matt Sornson

The data and personalization behind Clearbit's onboarding emails

Companyby Matt Sornson on January 23, 2019

New user onboarding is a particularly ripe moment to do automated outreach on behalf of sales. Here's how we use Clearbit data and personalization to send super-tailored emails.

Building data into your sales team

Salesby Matt Sornson on August 21, 2018

84% of sales leaders say they rely on data, but only 2% claim to have a real grasp of it. So to help you turn data into your sales team's competitive advantage, we're sharing four practical ways to build effective, data-driven selling into the fabric of your company.

Personalized live chat for B2B SaaS

Salesby Matt Sornson on June 20, 2018

How to give your sales team more at bats with high-value site visitors Greeters welcome over one million customers [] per day at Apple Store doors around the world. The first touch is such an important part of the well-oiled Apple Store machine—which makes double the revenue per square foot than any other US retailer—that it inspired AT&

How to identify anonymous website visitors and personalize your retargeting

Marketing & Growthby Matt Sornson on June 18, 2018

Segmentation is a marketing basic. Most B2B companies spend a lot of time tailoring landing page copy, emails, ads, content, and phone calls—and proceed with extra care for high-value prospects. But this rarely extends to retargeting, where the most common approach is to just hit the switch and follow as many people around the internet as possible. Today we’ll show you how to properly retarget your high-value site visitors using segmented, personalized, and optimized ads that are more likely t

Sales Alerts: Notify your sales team when a promising lead visits your website

Salesby Matt Sornson on May 10, 2018

Imagine you’re a sales rep and one of your target accounts hasn’t shown interest for months. One day, they quietly visit your company’s homepage, followed by the product pages and the pricing page... Wouldn’t you want to know? Use sales alerts to find out when a target account visits your website—or when a new prospect that meets all the right criteria swings by. Most B2B web traffic is anonymous [

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