Posts by Joel Burke

A guest post by Joel Burke, Partner and Analytics Lead @ Outshine At Outshine, we help B2B companies build and optimize their marketing automation, advertising , and analytics stack. Increasingly, this has involved optimizing the acquisition and conversion funnel around a defined set of target accounts – Account Based Marketing (ABM). One of the biggest challenges our clients face with ABM, is tracking and reporting on their marketing initiatives. * What channel is driving the most engagemen