Sara Yin

Posts by Sara Yin

Growth experiment #3: a quest for the least spammy exit intent popup on the internet

Marketing & Growthby Sara Yin on September 29, 2020

The challenge: create an exit intent popup that isn't annoying AND increases demo bookings. Here's what we tried.

Growth Experiment #2: Enterprise leads are people, too!

Marketing & Growthby Sara Yin on August 18, 2020

The challenge: how could we design a sales flow that increased hand raises from our target audience and decreased hand raises from non-target visitors?

Growth experiment #1: Does social proof work?

Marketing & Growthby Sara Yin on July 15, 2020

How we increased conversions on our website by dynamically personalizing our customer proof.

The who, when, and where of customer testimonials

Marketing & Growthby Sara Yin on July 07, 2020

Learn how targeting and segmentation can help you get more mileage from your customer stories.

5 ways Clearbit improves conversion quality through the funnel

Marketing & Growthby Sara Yin on May 21, 2020

How can you use Clearbit to convert not just more, but better, leads? Here are our 5 favorite tactics.

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