Nick Wentz

Posts by Nick Wentz

What is revenue-driven marketing? And why you need it more than ever

Marketing & Growthby Nick Wentz on July 07, 2022

Revenue-driven marketing starts with a shift in mindset. From driving leads and MQLs to driving pipeline and revenue. From growing at all costs to growing efficiently and sustainably.

Crawl, walk, run: An inside look at Clearbit's lead qualification evolution

Marketing & Growthby Nick Wentz on December 22, 2021

Since Clearbit was founded in 2015, our approach to lead qualification has evolved, along with our scale, resources, and goals.

How we use social media ads to capture leads at Clearbit

Companyby Nick Wentz on March 06, 2019

Facebook’s Lead Ads are a mobile-optimized way of capturing email addresses. Learn how we use Clearbit and Zapier to transform one data point into high-ROI B2B leads.

How we run targeted demand generation at Clearbit

Companyby Nick Wentz on February 08, 2019

We all know that one-size-fits-all marketing doesn’t work. Here on Clearbit’s growth team, we run targeted demand gen campaigns that use our own data and tools for segmentation, personalization, and low-friction signup. Here's how.

The Standard in B2B Data

Now reinvented with Artificial Intelligence—Clearbit is the first AI Native Data Provider. Enrich your records, reveal buying intent, and connect with your ideal customers.