Jenny ThaiCommunications & Content at Clearbit
Jenny enjoys eating noodles, using em dashes, and bringing content into the world.
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Wei ZhuPosts by Jenny Thai
Website visitor tracking for B2B marketing: A beginner's guide
By uncovering who’s on your site and which visitors match your ideal customers, website visitor tracking enables you to run data-driven B2B marketing campaigns and serve up personalized experiences for potential customers.
What is lead enrichment? A beginner's guide for B2B marketers
Learn what lead enrichment is — and why B2B marketers need it to accelerate the funnel.
A marketer’s guide to B2B intent data
B2B intent data is a marketer’s best friend. Here’s how to make the most of intent data in your marketing efforts.
When and how to develop a PQL framework
Should your company implement a PQL framework? Here are 5 things to consider.
The what, why, and how of B2B customer segmentation
Marketing to everyone is like marketing to no one. That’s where customer segmentation comes in.
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