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Jenny Thai

Posts by Jenny Thai

Website visitor tracking for B2B marketing: A beginner's guide

Marketing & Growthby Jenny Thai on June 06, 2022

By uncovering who’s on your site and which visitors match your ideal customers, website visitor tracking enables you to run data-driven B2B marketing campaigns and serve up personalized experiences for potential customers.

What is lead enrichment? A beginner's guide for B2B marketers

Marketing & Growthby Jenny Thai on April 13, 2022

Learn what lead enrichment is — and why B2B marketers need it to accelerate the funnel.

A marketer’s guide to B2B intent data

Marketing & Growthby Jenny Thai on January 05, 2022

B2B intent data is a marketer’s best friend. Here’s how to make the most of intent data in your marketing efforts.

When and how to develop a PQL framework

Marketing & Growthby Jenny Thai on December 15, 2021

Should your company implement a PQL framework? Here are 5 things to consider.

The what, why, and how of B2B customer segmentation

Marketing & Growthby Jenny Thai on April 22, 2022

Marketing to everyone is like marketing to no one. That’s where customer segmentation comes in.

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