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Jenny Thai

Posts by Jenny Thai

A marketer’s guide to B2B intent data

Marketing & Growthby Jenny Thai on January 05, 2022

B2B intent data is a marketer’s best friend. Here’s how to make the most of intent data in your marketing efforts.

When and how to develop a PQL framework

Marketing & Growthby Jenny Thai on December 15, 2021

Should your company implement a PQL framework? Here are 5 things to consider.

Tools of the trade: Clearbit’s lead qualification tech stack

Marketing & Growthby Jenny Thai on December 29, 2021

Today we’re sharing how we structure our lead qualification stack at Clearbit to process new leads, make sure they go to the right place, and more.

What is 2D lead scoring?

Marketing & Growthby Jenny Thai on December 08, 2021

All about B2B SaaS two-dimensional lead scoring — combining behavioral and fit data — so that your sales and marketing teams can focus on the leads that matter most.

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