Jenny ThaiCommunications & Content at Clearbit
Jenny enjoys eating noodles, using em dashes, and bringing content into the world.
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Zachary SwetzPosts by Jenny Thai
4 ways to improve ad creative for more effective B2B campaigns
B2B advertising is more expensive these days, so creatives need to perform well to make up for it. Here's how to design ad creative that performs.
CAC metrics for marketers: How to speak the same language as your CFO
Understanding CAC is a way to align marketing with company goals. Here are the CAC formulas to know and our case for why you should know them.
The budget crunch: Why marketing costs are rising across B2B SaaS
From ad platforms to sponsorships, B2B marketing costs are rising. Find out what's driving up costs — and learn why you need to update your GTM playbooks going forward.
How to create & activate your ICP for more efficient B2B ad campaigns
Close that gap between the ICP definition on a slide deck somewhere, and the real people you’re trying to reach in the world by activating your ICP.
Website visitor tracking for B2B marketing: A beginner's guide
By uncovering who’s on your site and which visitors match your ideal customers, website visitor tracking enables you to run data-driven B2B marketing campaigns and serve up personalized experiences for potential customers.
