Posts by Jenny Thai

B2B advertising is more expensive these days, so creatives need to perform well to make up for it. Here's how to design ad creative that performs.

Understanding CAC is a way to align marketing with company goals. Here are the CAC formulas to know and our case for why you should know them.

From ad platforms to sponsorships, B2B marketing costs are rising. Find out what's driving up costs — and learn why you need to update your GTM playbooks going forward.

Close that gap between the ICP definition on a slide deck somewhere, and the real people you’re trying to reach in the world by activating your ICP.

By uncovering who’s on your site and which visitors match your ideal customers, website visitor tracking enables you to run data-driven B2B marketing campaigns and serve up personalized experiences for potential customers.