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Bradley Gula

Posts by Bradley Gula

Personalized lanes drive supersized conversions

Marketing & Growthby Bradley Gula on November 23, 2022

Freemium and enterprise can work in harmony to maximize revenue. Personalize the lead experience by creating two distinct tracks and automatically serving up the right one. Each track can be optimized for best-performing CTAs, headlines, chats, and more, to boost conversions all along the way.

Automate data-driven alerts for B2B sales and success

Salesby Bradley Gula on October 10, 2022

Instead of reviewing accounts one-by-one, what if reps could get a heads-up about key intent signals throughout the buying and customer journeys? And what if they knew who's most important to contact, when, and why?

An interview about our social proof experiment

Marketing & Growthby Bradley Gula on July 17, 2020

Listen to a conversation with Ethan from our growth engineering team. He talks about our social proof experiment, empathy, and working at Clearbit.

How product-led marketers manage stakeholders

Marketing & Growthby Bradley Gula on June 22, 2020

How do you get buy-in and resources from other teams? We chatted with product-led marketers from QuickBooks, Atlassian, Wistia, Chargebee, and Troops to find out.

Is now the time for B2B Facebook advertising?

Marketing & Growthby Bradley Gula on May 05, 2020

More people are on Facebook connecting with friends and family and entertaining themselves while social distancing. These are the three important things to know about Facebook advertising right now.

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