Jess Cody

Posts by Jess Cody

Operationalize your ICP: How to generate audiences with high revenue potential in Clearbit

Marketing & Growthby Jess Cody on November 29, 2022

Learn how to make your ICP actionable by plugging it into Clearbit, where you can create tangible audiences to send to marketing tools.

The three layers of your martech stack

Marketing & Growthby Jess Cody on November 22, 2022

Learn how to keep your go-to-market tools coordinated and focused on ICP prospects.

Where does data come from?

Marketing & Growthby Jess Cody on November 08, 2022

Learn the benefits and limitations of first, second, and third-party data.

How to use webpage intent to identify ready-to-buy accounts

Marketing & Growthby Jess Cody on November 03, 2022

Learn how to identify ready-to-buy accounts by classifying your webpages as high, medium, and low intent.

7 golden audiences: How Clearbit uses Clearbit for intent-based outreach

Marketing & Growthby Jess Cody on October 27, 2022

Learn how the Clearbit team uses Clearbit to deliver warm accounts to sales by identifying website visitors showing intent.

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