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Zachary SwetzPosts by Jess Cody
How marketers at Copper, GoLinks, and Magic drive efficiency with Clearbit
Learn how Ivan, Brandon, and Michael create, capture, and convert demand at scale with Clearbit.
How to create an ideal customer profile for B2B leads (+templates)
Establishing an ICP is crucial for effective outreach. Learn about ICPs and download some ideal customer profile templates with our comprehensive guide.
3 ways Clearbit enables revenue-driven marketing
Marketers are under pressure to deliver revenue — while facing challenges like rising acquisition costs and decreasing budgets. Learn how we help our customers activate their ICP and drive revenue.
Customer lifetime value (CLV): What it is and how to calculate it
Customer lifetime value is the estimated lifetime revenue a customer will contribute to your business. Learn more about this crucial concept in our guide.
What is total addressable market (TAM)? 3 ways to calculate your TAM
Learn what a total addressable market (TAM) is and how to use it to identify the market potential for your product or service.
