Marketing & Growth

Close that gap between the ICP definition on a slide deck somewhere, and the real people you’re trying to reach in the world by activating your ICP.

Marketers are under pressure to deliver revenue — while facing challenges like rising acquisition costs and decreasing budgets. Learn how we help our customers activate their ICP and drive revenue.

If the last few years have taught us anything, it’s that marketing is a vital driver of growth, specifically revenue growth. This is why so many marketing teams are shifting towards revenue-driven marketing strategies.

Growth at all costs may no longer make sense, but one thing we can be certain about in these uncertain times is that marketers have a vital role to play in growing revenue efficiently.

Revenue-driven marketing starts with a shift in mindset. From driving leads and MQLs to driving pipeline and revenue. From growing at all costs to growing efficiently and sustainably.