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Guillaume Cabane on the secret to Mention's 54% increase in signup conversions

Marketing & Growthby Matt Sornson on February 24, 2016

As VP of Growth at Mention [http://mention.com], Guillaume Cabane’s job was distilled to two key performance indicators (KPIs): increase the number of signups, and increase the quality of inbound sales leads. One day, he came up with an afternoon experiment that he thought might improve both of these core KPIs simultaneously by leveraging the Clearbit Enrichment API. How did it go? “Integrating Clearbit was the biggest impact investment of anything we’ve done to date," he said. "It increase

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