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Janet Choi

Posts by Janet Choi

Using better focus to optimize conversions

Marketing & Growthby Janet Choi on November 22, 2019

In too many of our marketing channels, we continue to operate — and evaluate — for the masses. Let's explore why relying on blanket conversion metrics can lead you astray, how to measure for quality conversions, and three personalization methods to get you there.

Frame.io unlocked B2B advertising on Facebook — and tripled match rates

Marketing & Growthby Janet Choi on September 17, 2019

Using Clearbit X Audiences, Frame.io saw their match rates go up more than triple, from 15% to 50%. The B2B business could target with the precision of LinkedIn and get the lower costs and greater ROI of Facebook advertising that consumer brands typically see.

Revving up your speed to lead

Salesby Janet Choi on August 29, 2019

Mastering speed to lead for B2B starts with a well-designed system. Learn why speed closes leads, what's getting in your way, and how to rev up the buying experience.

How to improve site conversions at peak intent

Marketing & Growthby Janet Choi on August 23, 2019

So many marketers spend time trying to chase more leads while there's a whole pool of people giving you subtle clues who have been there the whole time: your website visitors. Here's how to take better leverage high intent to improve your marketing strategies throughout the buyer's journey.

What you need to start personalizing your site with Clearbit Reveal

Featuresby Janet Choi on July 29, 2019

Every visitor to your website isn't a prospect — so, increase conversions by expanding beyond one-size-fits-all. Here's what you need to start personalizing your website with Clearbit Reveal.

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