Posts by Janet Choi

In too many of our marketing channels, we continue to operate — and evaluate — for the masses. Let's explore why relying on blanket conversion metrics can lead you astray, how to measure for quality conversions, and three personalization methods to get you there.

Using Clearbit X Audiences, Frame.io saw their match rates go up more than triple, from 15% to 50%. The B2B business could target with the precision of LinkedIn and get the lower costs and greater ROI of Facebook advertising that consumer brands typically see.

Mastering speed to lead for B2B starts with a well-designed system. Learn why speed closes leads, what's getting in your way, and how to rev up the buying experience.

So many marketers spend time trying to chase more leads while there's a whole pool of people giving you subtle clues who have been there the whole time: your website visitors. Here's how to take better leverage high intent to improve your marketing strategies throughout the buyer's journey.

Every visitor to your website isn't a prospect — so, increase conversions by expanding beyond one-size-fits-all. Here's what you need to start personalizing your website with Clearbit Reveal.