Posts by Janet Choi

You have just 10 seconds to capture a lead's interest when they visit your website. If you’re getting lots of site visitors but are disappointed with how few of them convert to leads, it’s time to make those first few seconds really count.

Get to know Robin Spencer, Clearbit COO. She's obsessed with building teams and improving systems. Learn about her approach to resolving conflicts and favorite books.

Using Clearbit X Audiences, Frame.io saw their match rates go up more than triple, from 15% to 50%. The B2B business could target with the precision of LinkedIn and get the lower costs and greater ROI of Facebook advertising that consumer brands typically see.

Marketers are always told to personalize everything, but putting that into practice is easier said than done. At Clearbit, we already have the data — but what happens next? Here's what we did to build a personalized product demo page that doubled conversions.

When you've got an account-based marketing plan [https://clearbit.com/blog/selecting-target-abm-accounts-using-data/] in place, you already know who you want to talk to. You've already spent a lot of energy, money, and time trying to attract the attention of these specific target companies — from outbound emails, paid ads, events, direct mail, and other demand gen initiatives. Live chat is the logical next step. Chat is an effective engagement tool because it offers a communication channel at t