Posts by Janet Choi

Here's what to do if you’re transitioning from Data.com — and why it’s time to get more value from an enrichment solution beyond filling in contact data in a CRM.

If you want to personalize outbound emails to drive results, you need a way to accurately target your audience. In this article, we'll cover how to send cold emails that drive results by using data to reach the right people and even find warmer leads for outbound at the right time.

How do you know that your marketing is bringing the right people into your funnel? Here's how to use data about your website visitors to measure the quality of your reach.

The success of account-based marketing all starts with choosing the right accounts. Here's how one company built and fine-tuned their data-driven account selection process.

The ability to hone in on a very particular set of leads changes the retargeting game, introducing a whole new level of control and ability to personalize. Here's how to use Reveal in Google Analytics and Google Ads to create highly personalized retargeting campaigns.