Janet Choi

Posts by Janet Choi

3 chat personalization tactics to engage target accounts

Marketing & Growthby Janet Choi on May 07, 2019

When you've got an account-based marketing plan [] in place, you already know who you want to talk to. You've already spent a lot of energy, money, and time trying to attract the attention of these specific target companies — from outbound emails, paid ads, events, direct mail, and other demand gen initiatives. Live chat is the logical next step. Chat is an effective engagement tool because it offers a communication channel at t

The best plan for replacing

Salesby Janet Choi on April 24, 2019

Here's what to do if you’re transitioning from — and why it’s time to get more value from an enrichment solution beyond filling in contact data in a CRM.

How to send outbound emails at the right time

Salesby Janet Choi on April 18, 2019

If you want to personalize outbound emails to drive results, you need a way to accurately target your audience. In this article, we'll cover how to send cold emails that drive results by using data to reach the right people and even find warmer leads for outbound at the right time.

How to tell if your marketing is on the right track

Marketing & Growthby Janet Choi on April 12, 2019

How do you know that your marketing is bringing the right people into your funnel? Here's how to use data about your website visitors to measure the quality of your reach.

How to select your ABM accounts using data

Marketing & Growthby Janet Choi on March 28, 2019

The success of account-based marketing all starts with choosing the right accounts. Here's how one company built and fine-tuned their data-driven account selection process.

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