Content at Clearbit
Janet got an egg and cheese breakfast sandwich in DC and it came with boiled eggs.
In everyday life as in sales, knowledge is power. If your reps aren’t leveraging every bit of intent data-driven knowledge at their disposal, they are leaving money on the table. Here's how intent data from your B2B website empowers sales.
If sales and marketing burn up too much money chasing low-quality leads, growth becomes impossible. How do you keep customer acquisition costs down? Instead of always chasing new, variable-quality leads for variable results, do more with what you already have by leveraging intent data.
Marketers are always told to personalize everything, but putting that into practice is easier said than done. At Clearbit, we already have the data — but what happens next? Here's what we did to build a personalized product demo page that doubled conversions.
When you've got an account-based marketing plan [https://clearbit.com/blog/selecting-target-abm-accounts-using-data/] in place, you already know who you want to talk to. You've already spent a lot of energy, money, and time trying to attract the attention of these specific target companies — from outbound emails, paid ads, events, direct mail, and other demand gen initiatives. Live chat is the logical next step. Chat is an effective engagement tool because it offers a communication channel at t
Engaging stories and exclusive data, designed for our best customers. One useful issue each month.