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Janet Choi

Posts by Janet Choi

Convert 5x more B2B leads on your website with just these 2 tools

Marketing & Growthby Janet Choi on February 14, 2020

You have just 10 seconds to capture a lead's interest when they visit your website. If you’re getting lots of site visitors but are disappointed with how few of them convert to leads, it’s time to make those first few seconds really count.

Meet Robin Spencer, COO

Companyby Janet Choi on February 14, 2020

Get to know Robin Spencer, Clearbit COO. She's obsessed with building teams and improving systems. Learn about her approach to resolving conflicts and favorite books.

Rethinking lead forms: increase conversion without losing quality

Marketing & Growthby Janet Choi on January 09, 2020

Long lead forms comes at the expense of customer experience, conversion rates and other down-funnel metrics. But letting everyone in the door with super-short forms hurts your sales teams, ultimately lowering close rates. Here's how Form Shortening removes the tradeoff.

5 ways to use Enrichment

Salesby Janet Choi on January 06, 2020

Enrichment is a game-changer. Without out, you have limited info about leads — requiring time and effort to research and figure out who you're dealing with.

How to increase form conversion rates: a deep dive

Marketing & Growthby Janet Choi on December 04, 2019

Simply shortening forms does not always increase form conversion rates. Here's why dynamic forms are a better option to optimize conversion, improve the user experience, and still get the data you need.

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