Janet Choi

Posts by Janet Choi

3 No-brainer conversion tactics for product-led growth

Marketing & Growthby Janet Choi on March 12, 2021

Tactics you can implement today to improve conversion in your product-led growth funnel, from SaaS growth experts Guillaume Cabane and Martin Gontovnikas.

5 ways to personalize your website content

Marketing & Growthby Janet Choi on January 02, 2021

Web personalization facilitates the path to conversion for the leads you most care about. In this article, we'll break down how you can improve conversion with personalized web content — starting by identifying your audiences and customizing specific site elements for those audience segments.

How Zapier builds remote success from the ground up

Companyby Janet Choi on July 28, 2020

How do you hire for and build a successful remote culture? We ask a remote-first expert — Wade Foster, CEO of Zapier.

GitLab’s top strategies for a remote-first workplace

Companyby Janet Choi on July 16, 2020

Learn how one of the biggest remote employers of all time designs culture. Gitlab CEO Sid Sijbrandij shares how to lead and scale an all-remote team.

Orchestrate B2B Facebook ads across the marketing funnel

Marketing & Growthby Janet Choi on February 24, 2020

Build dynamic audiences based on Salesforce stage to automatically serve the right ads on Facebook — based on where prospects are in their journey.

The Standard in B2B Data

Now reinvented with Artificial Intelligence—Clearbit is the first AI Native Data Provider. Enrich your records, reveal buying intent, and connect with your ideal customers.