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Janet Choi

Posts by Janet Choi

Get more out of Clearbit during the pandemic

Featuresby Janet Choi on May 15, 2020

18 ways to get more value out of Clearbit to help inform strategy, improve workflows, and personalize marketing and sales during Covid-19.

Orchestrate B2B Facebook ads across the marketing funnel

Marketing & Growthby Janet Choi on February 24, 2020

Build dynamic audiences based on Salesforce stage to automatically serve the right ads on Facebook — based on where prospects are in their journey.

Convert 5x more B2B leads on your website with just these 2 tools

Marketing & Growthby Janet Choi on February 14, 2020

You have just 10 seconds to capture a lead's interest when they visit your website. If you’re getting lots of site visitors but are disappointed with how few of them convert to leads, it’s time to make those first few seconds really count.

Meet Robin Spencer, COO

Companyby Janet Choi on February 14, 2020

Get to know Robin Spencer, Clearbit COO. She's obsessed with building teams and improving systems. Learn about her approach to resolving conflicts and favorite books.

Using better focus to optimize conversions

Marketing & Growthby Janet Choi on November 22, 2019

In too many of our marketing channels, we continue to operate — and evaluate — for the masses. Let's explore why relying on blanket conversion metrics can lead you astray, how to measure for quality conversions, and three personalization methods to get you there.

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