Posts by Matt Sornson

Strategic drip campaigns are table-stakes for product marketing in 2016. Some people will sign up for your product and start paying you money without any hand-holding, but most are looking to you as a tour guide to help them navigate your offerings and become customers. Getting started with drip campaigns is fairly straightforward – it can as simple as a series of 4-5 emails that go out over about a week after someone signs up. The best approach tends to be to vary the messaging and positioni

As VP of Growth at Mention [http://mention.com], Guillaume Cabane’s job was distilled to two key performance indicators (KPIs): increase the number of signups, and increase the quality of inbound sales leads. One day, he came up with an afternoon experiment that he thought might improve both of these core KPIs simultaneously by leveraging the Clearbit Enrichment API. How did it go? “Integrating Clearbit was the biggest impact investment of anything we’ve done to date," he said. "It increase

Every SaaS app in the world sends out welcome emails. Some are awesome, some are not. Last spring we reached the point where we could no longer manually send customized welcome emails. However, we really didn't like the idea of sending the same bland generic email to all of our new users. We have three distinct user types (engineering, marketing, and sales), and using the same language and call to action seemed like such a waste. Luckily we found a solution in our own data. We built a relativel

Today we are very excited to introduce our latest API--Discovery [https://clearbit.com/discovery?utm=discovery_blog]. Traditionally finding new leads is a long and painfully tedious part of a company's sales cycle. Manually building lists and endlessly trawling LinkedIn almost defines today's Sales Development Reps (SDR) role. Our new Discovery API enables you to quickly target companies based on a wide set of parameters. Finding companies who have 100+ employees, are in the Professional Serv

We always get excited when there's a new easy way for people to use the Clearbit APIs. And here's the latest one! Stamplay [https://stamplay.com/?utm_medium=partner&utm_source=clearbit&utm_campaign=integrations&utm_term=clearbit&utm_content=blogpost] is a backend as a service platform that let's you add our Enrichment APIs to your application with minimal custom dev work. Using Clearbit within Stamplay is pretty simple and we wrote a quick tutorial [https://support.clearbit.com/article/105-st