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Matt Sornson

Posts by Matt Sornson

Tech Tags v2

Featuresby Matt Sornson on February 07, 2017

Being able to detect the kind of products and technologies your customers are using is a crucial aspect to understanding them, segmenting them, and ultimately selling to them. Our Enrichment API has always returned a what we call Tech Tags , a list of technologies we detect a company using. Today those just got a whole lot better: 1. New tracking and detection system that lets us more accurately and widely detect tags. This includes detecting javascript variables, CNAME resolution, an

What Type of Companies Get into Y Combinator?

Marketing & Growthby Matt Sornson on February 01, 2017

Since its inception in 2005, accelerator Y Combinator [http://ycombinator.com] has helped fund, advise, and build over 1,400 companies. Some of these have gone on to become billion-dollar household names—Airbnb. Stripe. Zenefits. Dropbox. And a few have also died along the way. We wanted to understand these trends and see what makes a YC company. To do that, we have analyzed data on over 1,000 of these companies to see what they do, where they are, and how they work. Here's what we found. The

Segment: the best way to use enrichment

Featuresby Matt Sornson on November 14, 2016

Clearbit exists to bring unique insight and customer understanding to your business. Our APIs and integrations are designed to make it as easy as possible for anyone to enrich their existing customer data and learn more about the people that are using their products. Today we're taking that idea of easy to a whole new level. We are super excited to be the launch partner for the Segment Enrichment category [https://segment.com/catalog#integrations/enrichment] and announce our Segment integration

Visualizing startup hubs around the world and looking at why they work

Marketing & Growthby Matt Sornson on October 25, 2016

Location still matters for startups. If you are in fashion you should probably be in Paris or New York. If you're in film you most likely need to be in Los Angeles. And if you're in tech, you should still probably be in Silicon Valley (based on the data below). San Francisco, and the greater bay area, is still the dominant hub for tech startups. Other hubs around the world are growing rapidly, and even surpassing SV in some categories, but Silicon Valley still reigns supreme by almost every met

Segment + Customer.io + Clearbit

segmentby Matt Sornson on October 14, 2016

Sending personalized drip campaigns to your signups can have a huge impact on conversion. It's something that's been especially effective here at Clearbit. We improved conversion by 40% just by sending different welcome emails to people in sales, marketing and engineering [https://customer.io/blog/personalized-welcome-emails.html]. One of our favorite tools for sending automated emails is Customer.io [http://customer.io]. It lets you set up rules to automatically send emails to your users based

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