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Matt Sornson

Posts by Matt Sornson

Clearbit Reports

Productby Matt Sornson on May 25, 2017

Last September we launched Batch Enrichment [https://dashboard.clearbit.com/batch] as a way for our customers to quickly and easily run one-off lists through Enrichment to retrieve person & company data. Since launching, over fifty thousand batches have been run and 20 million records enriched! Batch has quickly become one of the best ways to try out Enrichment. Today, we've launched Batch Reports [https://clearbit.com/batch], an upgrade to the batch process that gives you a free breakdown of

The Modern Guide to Lead Qualification

Salesby Matt Sornson on February 28, 2017

A successful SaaS company can have thousands of potential leads at the top of their sales funnel. But only a fraction of these leads will become customers. The process of filtering through those thousands of opportunities to find the best ones is called lead qualification. This is an integral part of the sales process. Without it, your sales and marketing teams won't be able to prioritize their activity and will waste time on leads who will never convert. In this post, we will take you through

Tech Tags v2

Productby Matt Sornson on February 07, 2017

Being able to detect the kind of products and technologies your customers are using is a crucial aspect to understanding them, segmenting them, and ultimately selling to them. Our Enrichment API has always returned a what we call Tech Tags , a list of technologies we detect a company using. Today those just got a whole lot better: 1. New tracking and detection system that lets us more accurately and widely detect tags. This includes detecting javascript variables, CNAME resolution, an

What Type of Companies Get into Y Combinator?

Marketing & Growthby Matt Sornson on February 01, 2017

Since its inception in 2005, accelerator Y Combinator [http://ycombinator.com] has helped fund, advise, and build over 1,400 companies. Some of these have gone on to become billion-dollar household names—Airbnb. Stripe. Zenefits. Dropbox. And a few have also died along the way. We wanted to understand these trends and see what makes a YC company. To do that, we have analyzed data on over 1,000 of these companies to see what they do, where they are, and how they work. Here's what we found. The

Segment: the best way to use enrichment

Productby Matt Sornson on November 14, 2016

Clearbit exists to bring unique insight and customer understanding to your business. Our APIs and integrations are designed to make it as easy as possible for anyone to enrich their existing customer data and learn more about the people that are using their products. Today we're taking that idea of easy to a whole new level. We are super excited to be the launch partner for the Segment Enrichment category [https://segment.com/catalog#integrations/enrichment] and announce our Segment integration

The Standard in B2B Data

Now reinvented with Artificial Intelligence—Clearbit is the first AI Native Data Provider. Enrich your records, reveal buying intent, and connect with your ideal customers.

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