Matt Sornson

Posts by Matt Sornson

Announcing the Clearbit + Zapier integration

Featuresby Matt Sornson on September 20, 2016

If you’re not a developer but you want full access to Clearbit’s APIs, your life just got a lot easier. We’re really excited to announce our integration with Zapier, which brings the full power of Clearbit to more than 500 applications []. Even more exciting, you can create multi-step workflows that enrich your leads, trigger emails and tweets, compile robust spreadsheets and collect all kinds of useful data all while you sleep. Zapier helps all of your apps

Using free products for lead generation

Marketing & Growthby Matt Sornson on June 24, 2016

When you’re in the API business, marketing can be tricky. Your product is built for developers, but they may not always be the decision makers. To make the sale, you often have to win over a whole organization. That means getting all key stakeholders (not just developers) to try your product. At Clearbit, we've found that the best way for people to try us out has not been directly through our API—it's been by giving away free tools that show what's possible. Heads up - this is a long one. We'l

4 ways to customize your SaaS onboarding

Marketing & Growthby Matt Sornson on June 08, 2016

Every customer that comes to your product is different. They have different needs, job titles, work habits, budgets—the list goes on. Wouldn’t it be awesome to give each of them a personalized experience right from the start? Well, you can. And it’s not as hard to implement as you might think. There are a number of cool ways to use data to remove friction from your product and improve the experience for your users. Here are a few ways to finally put all that data you’ve been collecting to work

Using Clearbit to make Slack a true part of your sales process

Salesby Matt Sornson on May 25, 2016

Sales teams are relying more and more on data. It helps them find the right customers for their business, learn more about their product and process, and save them a wealth of time. We want to bring data and communication together, making customer intelligence as accessible as possible to not only your sales reps, but your entire team. By introducing Clearbit data directly into Slack with our new integration [], sales teams can have this enriched data exactly where the

How Pipely makes conference leads useful (finally)

Salesby Matt Sornson on May 11, 2016

Behind every successful trade show or conference are the companies that sponsor and setup booths. Attendees flock to these events to discover the latest products, services and to get as many t-shirts as possible. If you've ever sponsored a trade show or worked a booth, you'll know how frustrating it can be to end the conference with 800 business cards and very little context. I've personally spent hours researching my conference leads and prioritizing follow ups. Pipely [] ha

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