Matt Sornson

Posts by Matt Sornson

Using free products for lead generation

Marketing & Growthby Matt Sornson on June 24, 2016

When you’re in the API business, marketing can be tricky. Your product is built for developers, but they may not always be the decision makers. To make the sale, you often have to win over a whole organization. That means getting all key stakeholders (not just developers) to try your product. At Clearbit, we've found that the best way for people to try us out has not been directly through our API—it's been by giving away free tools that show what's possible. Heads up - this is a long one. We'l

4 ways to customize your SaaS onboarding

Marketing & Growthby Matt Sornson on June 08, 2016

Every customer that comes to your product is different. They have different needs, job titles, work habits, budgets—the list goes on. Wouldn’t it be awesome to give each of them a personalized experience right from the start? Well, you can. And it’s not as hard to implement as you might think. There are a number of cool ways to use data to remove friction from your product and improve the experience for your users. Here are a few ways to finally put all that data you’ve been collecting to work

Using Clearbit to make Slack a true part of your sales process

Salesby Matt Sornson on May 25, 2016

Sales teams are relying more and more on data. It helps them find the right customers for their business, learn more about their product and process, and save them a wealth of time. We want to bring data and communication together, making customer intelligence as accessible as possible to not only your sales reps, but your entire team. By introducing Clearbit data directly into Slack with our new integration [], sales teams can have this enriched data exactly where th

How Pipely makes conference leads useful (finally)

Salesby Matt Sornson on May 11, 2016

Behind every successful trade show or conference are the companies that sponsor and setup booths. Attendees flock to these events to discover the latest products, services and to get as many t-shirts as possible. If you've ever sponsored a trade show or worked a booth, you'll know how frustrating it can be to end the conference with 800 business cards and very little context. I've personally spent hours researching my conference leads and prioritizing follow ups. Pipely [] ha

Clearbit Prospector 1.0

Featuresby Matt Sornson on May 05, 2016

Finding new leads is a major bottleneck to most companies' sales efforts, and it's not uncommon for orgs like Salesforce to hire hundreds of entry level sales people to manually scour the web for leads and contact info. We thought that the tedious and time consuming work of contact generation could and should be automated, so we built Prospector [] - our product to help you find contacts at any company in the world. Need marketing leads at Zendesk? Lawyers at BP?

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