Posts by Matt Sornson

How to give your sales team more at bats with high-value site visitors Greeters welcome over one million customers [https://www.forbes.com/forbes/welcome/?toURL=https://www.forbes.com/sites/carminegallo/2015/08/14/how-the-apple-store-can-make-a-long-wait-feel-like-a-short-one] per day at Apple Store doors around the world. The first touch is such an important part of the well-oiled Apple Store machine—which makes double the revenue per square foot than any other US retailer—that it inspired AT&

Segmentation is a marketing basic. Most B2B companies spend a lot of time tailoring landing page copy, emails, ads, content, and phone calls—and proceed with extra care for high-value prospects. But this rarely extends to retargeting, where the most common approach is to just hit the switch and follow as many people around the internet as possible. Today we’ll show you how to properly retarget your high-value site visitors using segmented, personalized, and optimized ads that are more likely t

Imagine you’re a sales rep and one of your target accounts hasn’t shown interest for months. One day, they quietly visit your company’s homepage, followed by the product pages and the pricing page... Wouldn’t you want to know? Use sales alerts to find out when a target account visits your website—or when a new prospect that meets all the right criteria swings by. Most B2B web traffic is anonymous [https://blog.marketo.com/2014/05/whos-visiting-your-website-how-to-unmask-anonymous-visitors.html

You’ve done everything right for your company’s marketing strategy — there’s a great blog, social media campaigns and even a lead nurturing campaign. There are hundreds of thousands of visitors and you’re making money too, but you wind up finding yourself with thousands of bad leads. Creating quality leads, rather than just quantity, is an important part of your marketing strategy. You might have hundreds of thousands of inbound leads but from a distance, they all look the same. Those leads mi

One of the best ways to drive adoption with your API product is to show it being used directly within your customer's existing tools. If they can immediately use your tool within something they know and love, you'll have a far easier time proving value. This is one reason why companies, including Clearbit, build integrations. Having Clearbit data piped directly into Slack, Salesforce, Segment, Marketo or Zapier allows new customers to start seeing value instantly, without a complicated setup