Posts by Janet Choi

If you want to personalize outbound emails to drive results, you need a way to accurately target your audience. In this article, we'll cover how to send cold emails that drive results by using data to reach the right people and even find warmer leads for outbound at the right time.

How do you know that your marketing is bringing the right people into your funnel? Here's how to use data about your website visitors to measure the quality of your reach.

The success of account-based marketing all starts with choosing the right accounts. Here's how one company built and fine-tuned their data-driven account selection process.

One of the biggest challenges sales teams face isn't necessarily closing leads — it's finding more of them. We ran into this in the early days of Clearbit. A few years ago, we had a group of customers who'd come almost entirely from a healthy flow of inbound organic leads, but we hadn't cracked an outbound sales process just yet. So we decided to try something a little different: for every single inbound, unaffiliated lead that came in, we’d manually find and reach out to 10 similar companies.

The ability to hone in on a very particular set of leads changes the retargeting game, introducing a whole new level of control and ability to personalize. Here's how to use Reveal in Google Analytics and Google Ads to create highly personalized retargeting campaigns.