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Janet Choi

Posts by Janet Choi

How to send outbound emails at the right time

Salesby Janet Choi on April 18, 2019

If you want to personalize outbound emails to drive results, you need a way to accurately target your audience. In this article, we'll cover how to send cold emails that drive results by using data to reach the right people and even find warmer leads for outbound at the right time.

How to tell if your marketing is on the right track

Marketing & Growthby Janet Choi on April 12, 2019

How do you know that your marketing is bringing the right people into your funnel? Here's how to use data about your website visitors to measure the quality of your reach.

How to select your ABM accounts using data

Marketing & Growthby Janet Choi on March 28, 2019

The success of account-based marketing all starts with choosing the right accounts. Here's how one company built and fine-tuned their data-driven account selection process.

How to generate quality leads for outbound at scale

Salesby Janet Choi on March 15, 2019

One of the biggest challenges sales teams face isn't necessarily closing leads — it's finding more of them. We ran into this in the early days of Clearbit. A few years ago, we had a group of customers who'd come almost entirely from a healthy flow of inbound organic leads, but we hadn't cracked an outbound sales process just yet. So we decided to try something a little different: for every single inbound, unaffiliated lead that came in, we’d manually find and reach out to 10 similar companies.

How to optimize B2B retargeting with Reveal in Google Analytics

Featuresby Janet Choi on February 22, 2019

The ability to hone in on a very particular set of leads changes the retargeting game, introducing a whole new level of control and ability to personalize. Here's how to use Reveal in Google Analytics and Google Ads to create highly personalized retargeting campaigns.

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