Posts by Janet Choi

One of the biggest challenges sales teams face isn't necessarily closing leads — it's finding more of them. We ran into this in the early days of Clearbit. A few years ago, we had a group of customers who'd come almost entirely from a healthy flow of inbound organic leads, but we hadn't cracked an outbound sales process just yet. So we decided to try something a little different: for every single inbound, unaffiliated lead that came in, we’d manually find and reach out to 10 similar companies.

The ability to hone in on a very particular set of leads changes the retargeting game, introducing a whole new level of control and ability to personalize. Here's how to use Reveal in Google Analytics and Google Ads to create highly personalized retargeting campaigns.

Sales and marketing teams should be on the same page but they often don't get along. We examine how to deal with the tension with a learning loop system based on contextual lead data. Get your sales and marketing teams in sync and help them both succeed, together.

To better understand how marketers use data in their email marketing for segmentation and metrics, we surveyed 113 B2B and SaaS marketers. Here's we learned and how you can use this information to build more successful email campaigns with data.

Onboarding is usually one-size-fits-all. But if your leads don't fall into one bucket, your onboarding process shouldn't either. Here's how to use enriched lead data to segment leads automatically and build customized onboarding sequences.