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Janet Choi

Posts by Janet Choi

5 ways to personalize your website content in 2021

Marketing & Growthby Janet Choi on January 02, 2021

Web personalization facilitates the path to conversion for the leads you most care about. In this article, we'll break down how you can improve conversion with personalized web content — starting by identifying your audiences and customizing specific site elements for those audience segments.

How Zapier builds remote success from the ground up

Companyby Janet Choi on July 28, 2020

How do you hire for and build a successful remote culture? We ask a remote-first expert — Wade Foster, CEO of Zapier.

GitLab’s top strategies for a remote-first workplace

Companyby Janet Choi on July 16, 2020

Learn how one of the biggest remote employers of all time designs culture. Gitlab CEO Sid Sijbrandij shares how to lead and scale an all-remote team.

Get more out of Clearbit during the pandemic

Featuresby Janet Choi on May 15, 2020

18 ways to get more value out of Clearbit to help inform strategy, improve workflows, and personalize marketing and sales during Covid-19.

Orchestrate B2B Facebook ads across the marketing funnel

Marketing & Growthby Janet Choi on February 24, 2020

Build dynamic audiences based on Salesforce stage to automatically serve the right ads on Facebook — based on where prospects are in their journey.

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