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Janet Choi

Posts by Janet Choi

Personalized marketing for B2B: How to get started and improve your ROI

Marketing & Growthby Janet Choi on March 20, 2021

B2B marketers know the power of personalizing marketing — but in reality, it's a challenge to implement. Here's an overview of what digital marketing personalization takes — with plenty of ideas to get you started.

3 No-brainer conversion tactics for product-led growth

Marketing & Growthby Janet Choi on March 12, 2021

Tactics you can implement today to improve conversion in your product-led growth funnel, from SaaS growth experts Guillaume Cabane and Martin Gontovnikas.

5 ways to personalize your website content in 2021

Marketing & Growthby Janet Choi on January 02, 2021

Web personalization facilitates the path to conversion for the leads you most care about. In this article, we'll break down how you can improve conversion with personalized web content — starting by identifying your audiences and customizing specific site elements for those audience segments.

How Zapier builds remote success from the ground up

Companyby Janet Choi on July 28, 2020

How do you hire for and build a successful remote culture? We ask a remote-first expert — Wade Foster, CEO of Zapier.

GitLab’s top strategies for a remote-first workplace

Companyby Janet Choi on July 16, 2020

Learn how one of the biggest remote employers of all time designs culture. Gitlab CEO Sid Sijbrandij shares how to lead and scale an all-remote team.

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