Authors Bradley Gula

An interview about our social proof experiment

Marketing & Growth by Bradley Gula on

Listen to a conversation with Ethan from our growth engineering team. He talks about our social proof experiment, empathy, and working at Clearbit.  Read more

How product-led marketers manage stakeholders

Marketing & Growth by Bradley Gula on

How do you get buy-in and resources from other teams? We chatted with product-led marketers from QuickBooks, Atlassian, Wistia, Chargebee, and Troops to find out.  Read more

Automate data-driven alerts for B2B sales and success

Sales by Bradley Gula on

Instead of reviewing accounts one-by-one, what if reps could get a heads-up about key intent signals throughout the buying and customer journeys? And what if they knew who's most important to contact, when, and why?  Read more

Is now the time for B2B Facebook advertising?

Marketing & Growth by Bradley Gula on

More people are on Facebook connecting with friends and family and entertaining themselves while social distancing. These are the three important things to know about Facebook advertising right now.  Read more

Facebook targeting for B2B companies: how to do it better

Marketing & Growth by Bradley Gula on

More than 1.5 billion people log on to Facebook every day. Here's how you can add LinkedIn-level targeting to build more relevant Facebook ads with a greater reach, better audience, and painless updates.  Read more