Authors Bradley Gula

Is now the time for B2B Facebook advertising?

Marketing & Growth by Bradley Gula on

More people are on Facebook connecting with friends and family and entertaining themselves while social distancing. These are the three important things to know about Facebook advertising right now.  Read more

Facebook targeting for B2B companies: how to do it better

Marketing & Growth by Bradley Gula on

More than 1.5 billion people log on to Facebook every day. Here's how you can add LinkedIn-level targeting to build more relevant Facebook ads with a greater reach, better audience, and painless updates.  Read more

How more data in HubSpot would’ve impressed my old boss

Marketing & Growth by Bradley Gula on

Before my job at Clearbit, I lived, breathed, and cried marketing automation — everything in HubSpot. Here are a few examples what I could’ve done if only I had more data.  Read more

Personalized lanes drive supersized conversions

Marketing & Growth by Bradley Gula on

Freemium and enterprise can work in harmony to maximize revenue. Personalize the lead experience by creating two distinct tracks and automatically serving up the right one. Each track can be optimized for best-performing CTAs, headlines, chats, and more, to boost conversions all along the way.  Read more