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Janet Choi

Posts by Janet Choi

How to start awareness advertising for long-term growth

Marketing & Growthby Janet Choi on April 15, 2022

If you don't add awareness campaigns to your B2B paid strategy, you'll run out of demand to capture. Learn how to set awareness ad goals, get buy-in, and measure success.

TAM, ICP, and Personas: What's the difference?

Marketing & Growthby Janet Choi on January 28, 2022

Learn what total addressable market (TAM), ideal customer profile (ICP), and buyer personas are, how they're different, and why they drive strategic growth.

Clearbit's marketing attribution model: how we built a single view of our customers

Marketing & Growthby Janet Choi on January 14, 2022

See how we built an attribution model that combines data from 10+ different sources to provide a single view of all our customer and lead journeys — enabling reporting, more relevant conversations, and insights to improve marketing.

How to increase form conversion rates: A deep dive

Marketing & Growthby Janet Choi on August 29, 2022

Simply shortening forms does not always increase form conversion rates. Here's why dynamic forms are a better option to optimize conversion, improve the user experience, and still get the data you need.

Data enrichment: What is it and how can it improve marketing outcomes?

Salesby Janet Choi on August 19, 2022

Enrichment is a game-changer. Without out, you have limited info about leads — requiring time and effort to research and figure out who you're dealing with.

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