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Janet Choi

Posts by Janet Choi

How to automate lead routing to improve speed to lead

Salesby Janet Choi on November 03, 2022

Automating your lead routing system can reduce your response time by cutting out manual research and matching leads to the right sales rep.

How to increase website conversions with personalization (+ examples)

Marketing & Growthby Janet Choi on November 03, 2022

Use personalization to enhance your site’s experience for specific audience segments and improve your conversions.

How to increase form conversion rates: A deep dive

Marketing & Growthby Janet Choi on August 29, 2022

Simply shortening forms does not always increase form conversion rates. Here's why dynamic forms are a better option to optimize conversion, improve the user experience, and still get the data you need.

Data enrichment: 5 ways enrichment can improve marketing outcomes

Salesby Janet Choi on August 19, 2022

Enrichment is a game-changer. Without out, you have limited info about leads — requiring time and effort to research and figure out who you're dealing with.

4 monetization funnels for PLG companies moving upmarket

Marketing & Growthby Janet Choi on February 03, 2022

See the four types of monetization funnels that PLG companies can incorporate — and why multiple motions become a need as you start to move upmarket.

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