Authors Janet Choi

Orchestrate B2B Facebook ads across the marketing funnel

Marketing & Growth by Janet Choi on

Build dynamic audiences based on Salesforce stage to automatically serve the right ads on Facebook — based on where prospects are in their journey.  Read more

Convert 5x more B2B leads on your website with just these 2 tools

Marketing & Growth by Janet Choi on

You have just 10 seconds to capture a lead's interest when they visit your website. If you’re getting lots of site visitors but are disappointed with how few of them convert to leads, it’s time to make those first few seconds really count.  Read more

Meet Robin Spencer, COO

Company by Janet Choi on

Get to know Robin Spencer, Clearbit COO. She's obsessed with building teams and improving systems. Learn about her approach to resolving conflicts and favorite books.  Read more

Rethinking lead forms: increase conversion without losing quality

Marketing & Growth by Janet Choi on

Long lead forms comes at the expense of customer experience, conversion rates and other down-funnel metrics. But letting everyone in the door with super-short forms hurts your sales teams, ultimately lowering close rates. Here's how Form Shortening removes the tradeoff.  Read more

5 ways to use Enrichment

Sales Marketing & Growth Features by Janet Choi on

Enrichment is a game-changer. Without it, limited information about leads means time and effort to research and figure out who you're dealing with. But with enrichment equipping you with consistent context, you'll know who each lead is and can fast-forward right to how best to deal with them...  Read more