Posts by Clearbit Team

In this guest post from Outgrow, learn what first-party data is and how to collect it from interactive content.

In everyday life as in sales, knowledge is power. If your reps aren’t leveraging every bit of intent data-driven knowledge at their disposal, they are leaving money on the table. Here's how intent data from your B2B website empowers sales.

If sales and marketing burn up too much money chasing low-quality leads, growth becomes impossible. How do you keep customer acquisition costs down? Instead of always chasing new, variable-quality leads for variable results, do more with what you already have by leveraging intent data.

Learn how Clearbit Reveal's match rates adapted to the pandemic's abrupt work-from-home change and why it's the smart technological choice in the long run.

Sales forecasting is a systematic process of estimating how much sales a person, team, or company will record within a specific period. Accurate sales forecasting provides the company with insights to make informed decisions.