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Alex MacCaw

Posts by Alex MacCaw

Better lead management with estimated annual revenue and parent company

Salesby Alex MacCaw on February 20, 2018

Automating lead routing is a crucial task for Sales Ops. It's no coincidence that it's one of the most common use-cases for our Salesforce Enrichment integration [https://clearbit.com/salesforce]. Lead routing is typically based on location and employee count – the latter used as a proxy for company revenue. While both of these attributes are a staple part of the enrichment data we return, we thought it would be even more useful to go a step further and use our wealth of data to estimate revenu

Risk API: detect bad actors & prevent spam signups

Featuresby Alex MacCaw on July 20, 2017

A major pain point of running an online business is the number of bad actors trying to defraud you, whether that's via stolen credit cards, or by exploiting your free trials and creating thousands of fake accounts. Over the past few years at Clearbit, we've had our fair share of fraudsters try to take advantage of us. The nature of our business has allowed us to build up a proprietary dataset of people, companies and IP addresses, which puts us in a great position to tackle the problem, and f

Redesigning our signup form

Companyby Alex MacCaw on June 08, 2017

A few months ago we set out to redesign Clearbit's signup form [https://clearbit.com/signup] from the ground up. Self-service is a key aspect of our business, so we wanted to make the registration process as painless as possible. We also wanted to use this as an opportunity to show off our own data and automatically pre-fill fields wherever we could. Step one, the basics It is universally acknowledged that the less fields in a form, the higher the conversion rate. So we decided to start out wit

SIC codes, NAICS codes, and Fiscal Year End

Featuresby Alex MacCaw on June 06, 2017

Our mission is to put the world's company and demographic data at your fingertips, and we're always looking at both improving our existing dataset and giving you useful new attributes. To that end, I'd like to announce the addition of three new company data attributes: SIC codes, NAICS codes, and Fiscal Year End. SIC & NAICS industry classification codes Standard Industrial Classification [https://en.wikipedia.org/wiki/Standard_Industrial_Classification] (SIC) & North American Industry Classi

Salesforce Lite: a free Chrome Extension

Featuresby Alex MacCaw on April 11, 2017

Our Salesforce integration is one of our most popular products, providing person and company data directly within Salesforce. Social profiles, employee counts, and job titles, all automatically appended to every Lead, Contact, and Account. Unfortunately, it's also one of our hardest products to trial and is not entirely self service. Installing a Salesforce package is no mean feat, and can require some tricky upfront configuration. That all changes today with the release of our Salesforce Lite

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