Authors Trevor Sookraj

Building your Ideal Customer Profile through Enrichment

Features Sales Marketing & Growth by Trevor Sookraj on

SaaS growth is all about finding clones of your best customers. Find the right clones and you get growth. Find the wrong ones and you get churn, support costs, and struggle. If you have 10 customers in SaaS, you have something.  Read more

The software integrations you should be building

Engineering by Trevor Sookraj on

Each year, 85 million startups are born. So if you want to build an integration, where on earth do you start? We sought to uncover which tech offers the best opportunities for integration so you can access brand new markets and thousands of potential customers.  Read more

The unfair advantage of data and automation

Sales Marketing & Growth by Trevor Sookraj on

Data, personalization, and automation have long been terms most commonly used by enterprise or tech companies. Until recently, it was incredibly rare to find smaller teams that were able to leverage data as effectively as more resource-rich companies. Today, we’ll look at two small (but mighty) companies who have  Read more

Finding sales triggers

Sales by Trevor Sookraj on

The days of spray and pray emails are gone. It's easy to do, but sending mass emails out about your content and relying on a tiny conversion ratio is not sustainable. You'll alienate prospects. The key, as DigitalOcean's Emmanuelle Skala found out, is identifying the triggers which close deals or  Read more

How to price your SaaS product

Marketing & Growth by Trevor Sookraj on

Pricing your SaaS product can seem like a guessing game – particularly if you’re pricing a brand new product. Luckily, there is a science to pricing. X.ai, a company building an AI assistant for your inbox, is an example of one of the few companies that went to market  Read more