Authors Sara Yin

Growth experiment 1: Does social proof work?

Marketing & Growth by Sara Yin on

How we increased conversions on our website by dynamically personalizing our customer proof.  Read more

The who, when, and where of customer testimonials

Marketing & Growth by Sara Yin on

Learn how targeting and segmentation can help you get more mileage from your customer stories.  Read more

5 ways Clearbit improves quality conversion through the funnel

Marketing & Growth Features by Sara Yin on

How can you use Clearbit to convert not just more, but better, leads? Here are our 5 favorite tactics.  Read more