Authors Sara Yin

Growth experiment #3: a quest for the least spammy exit intent popup on the internet

Marketing & Growth by Sara Yin on

The challenge: create an exit intent popup that isn't annoying AND increases demo bookings. Here's what we tried.  Read more

Growth Experiment #2: Enterprise leads are people, too!

Marketing & Growth by Sara Yin on

The challenge: how could we design a sales flow that increased hand raises from our target audience and decreased hand raises from non-target visitors?  Read more

Growth experiment #1: Does social proof work?

Marketing & Growth by Sara Yin on

How we increased conversions on our website by dynamically personalizing our customer proof.  Read more

The who, when, and where of customer testimonials

Marketing & Growth by Sara Yin on

Learn how targeting and segmentation can help you get more mileage from your customer stories.  Read more

5 ways Clearbit improves conversion quality through the funnel

Marketing & Growth Features by Sara Yin on

How can you use Clearbit to convert not just more, but better, leads? Here are our 5 favorite tactics.  Read more