Authors Sara Yin
Growth experiment #3: a quest for the least spammy exit intent popup on the internet
Marketing & Growth
by Sara Yin on
The challenge: create an exit intent popup that isn't annoying AND increases demo bookings. Here's what we tried. Read more
Growth Experiment #2: Enterprise leads are people, too!
Marketing & Growth
by Sara Yin on
The challenge: how could we design a sales flow that increased hand raises from our target audience and decreased hand raises from non-target visitors? Read more
Growth experiment #1: Does social proof work?
Marketing & Growth
by Sara Yin on
How we increased conversions on our website by dynamically personalizing our customer proof. Read more
The who, when, and where of customer testimonials
Marketing & Growth
by Sara Yin on
Learn how targeting and segmentation can help you get more mileage from your customer stories. Read more
5 ways Clearbit improves quality conversion through the funnel
Marketing & Growth
Features
by Sara Yin on
How can you use Clearbit to convert not just more, but better, leads? Here are our 5 favorite tactics. Read more