Authors Janet Choi

5 ways to use Enrichment

Sales Marketing & Growth Features by Janet Choi on

Enrichment is a game-changer. Without it, limited information about leads means time and effort to research and figure out who you're dealing with. But with enrichment equipping you with consistent context, you'll know who each lead is and can fast-forward right to how best to deal with them...  Read more

How to increase form conversion rates: a deep dive

Marketing & Growth by Janet Choi on

Simply shortening forms does not always increase form conversion rates. Here's why dynamic forms are a better option to optimize conversion, improve the user experience, and still get the data you need.  Read more

Using better focus to optimize conversions

Marketing & Growth by Janet Choi on

In too many of our marketing channels, we continue to operate — and evaluate — for the masses. Let's explore why relying on blanket conversion metrics can lead you astray, how to measure for quality conversions, and three personalization methods to get you there.  Read more

Frame.io unlocked B2B advertising on Facebook — and tripled match rates

Marketing & Growth by Janet Choi on

Using Clearbit X Audiences, Frame.io saw their match rates go up more than triple, from 15% to 50%. The B2B business could target with the precision of LinkedIn and get the lower costs and greater ROI of Facebook advertising that consumer brands typically see.  Read more

Revving up your speed to lead

Sales by Janet Choi on

Mastering speed to lead for B2B starts with a well-designed system. Learn why speed closes leads, what's getting in your way, and how to rev up the buying experience.  Read more