Alex Ross

Posts by Alex Ross

A beginner’s guide to tracking website visits + the 7 best tools to use

Marketing & Growthby Alex Ross on April 27, 2023

Website visitors rarely identify themselves, leading to missed sales opportunities. Learn how to get started tracking website visits to optimize your operations.

B2B retargeting campaigns: 5 ways to improve them and best practices

Marketing & Growthby Alex Ross on April 18, 2023

Retargeting campaigns help capture the ninety-six percent of website visitors who leave without making a purchase. Learn how to improve your campaigns with our guide.

9 essential lead form examples to boost lead capture

Marketing & Growthby Alex Ross on April 13, 2023

Optimized lead forms are key to maintaining a thriving pipeline. Check out our nine lead form examples to upgrade your lead generation efforts.

What is demand generation? A guide to creating brand awareness

Marketing & Growthby Alex Ross on April 06, 2023

Successful demand generation introduces prospects to your brand. Learn all about this outreach method in our guide.

Marketing attribution models: Finding your most efficient marketing channels

Marketing & Growthby Alex Ross on March 28, 2023

Your business is likely practicing multiple outreach methods. Learn how to determine which is most effective with our guide on marketing attribution models.

The Standard in B2B Data

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