Alex RossContent at Clearbit
Alex is a 2x mathematics competition winner taking home the gold (and glory) in the category of word problems.
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Zachary SwetzPosts by Alex Ross
3 Tips for a more effective data stack
Data-driven decision-making is powered by your tech stack. Learn how to build a more effective data stack with tips from top data experts.
Simple tips for better lead scoring
Want to improve your lead scoring? Start simple, experiment with a diversity of tactics, and then iterate, that's what the experts say.
Attribution modeling isn’t dead, but it isn’t perfect, either
When it comes to marketing attribution, stop chasing the “perfect” model, prioritize what works for your business, and focus on insights. Get tips on how to build the best attribution model for your business from top data experts.
3 rules for building a revenue-driven marketing strategy
If the last few years have taught us anything, it’s that marketing is a vital driver of growth, specifically revenue growth. This is why so many marketing teams are shifting towards revenue-driven marketing strategies.
What is audience segmentation? Strategies and examples to implement
Businesses that try to speak to every prospect with their marketing resonate with no one. Learn what audience segmentation is to improve your outreach today.
