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Daniel Murphy

Posts by Daniel Murphy

The secret to converting your highest value accounts

Marketing & Growthby Daniel Murphy on November 15, 2017

By Daniel Murphy, Marketing Manager at Drift [https://drift.com]. A few years ago we started thinking about a world where websites run on conversations and not forms. Skip to today, and we are on a mission to kill the form as we know it. We've teamed up with Clearbit to help us replace forms with personalized, one-on-one conversations. You may think the secret to converting your highest value accounts is account-based marketing, but there’s one problem. Most ABM campaigns direct VIPs of target

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