Authors>
Ed Fry
Ed FryEd Fry

Growth at Paddle

Other Authors

Alejandra CabreraAlejandra CabreraAlex MacCawAlex MacCawAlex RossAlex RossAlex YamamotoAlex YamamotoAlexa FranckAlexa FranckAlun LucasAlun LucasAmit VasudevAmit VasudevAndrew BreenAndrew BreenAndrew O'NealAndrew O'NealAndrew ParkAndrew ParkAshley TaylorAshley TaylorBradley GulaBradley GulaBrian HemeryckBrian HemeryckChelsea CarneyChelsea CarneyClearbit TeamClearbit TeamCliff MargCliff MargColin WhiteColin WhiteDaniel MurphyDaniel MurphyDave GerhardtDave GerhardtDavid LumleyDavid LumleyDiego PozaDiego PozaEmily BrownEmily BrownEmily PickEmily PickEmily StephenEmily Stephen
Etai ColesEthan BroderEthan BroderGaines MurfeeGaines Murfee
Gauri ManglikGuillaume CabaneGuillaume CabaneHarlow WardHarlow WardIan MaierIan MaierJanet ChoiJanet ChoiJenny ThaiJenny ThaiJess CodyJess CodyJoel BurkeJoel BurkeJonathan DelichJonathan DelichJordan CrawfordJordan CrawfordJuhi SahaJuhi SahaJulie BeynonJulie BeynonJustin TsangJustin TsangKevin TateKevin TateKim PetersonKim PetersonLeonardo FedericoLeonardo FedericoLuke WhitingLuke WhitingMatt SornsonMatt SornsonMike HellerMike Heller
Mike LeeNick WentzNick WentzPekachuPekachuPhilip MashinchiPhilip MashinchiRachel PearsonRachel PearsonRob HollandRob HollandRobin SpencerRobin Spencer
Saagar GuptaSam DeBruleSam DeBruleSam WeissSam WeissSara YinSara YinScott StrandScott StrandTrevor SookrajTrevor SookrajWei ZhuWei ZhuZachary SwetzZachary Swetz

Posts by Ed Fry

How Appcues Personalized their Sales Outreach with Product Triggers

Salesby Ed Fry on June 22, 2017

A guest post by Ed Fry, Head of Growth @ Hull.io If you’ve read the latest chapter in Data Driven Sales [https://clearbit.com/books/data-driven-sales/sales-triggers], you may have marveled at how DigitalOcean drastically improved their sales efficiency with trigger based sales outreach. If you missed it, they improved enterprise conversion rates by 30%. Combining firmograpic data with product usage data, they were able to alert the sales team whenever a promising account had usage that indicat

The Standard in B2B Data

Now reinvented with Artificial Intelligence—Clearbit is the first AI Native Data Provider. Enrich your records, reveal buying intent, and connect with your ideal customers.

image-hero