Growth experiment #3: a quest for the least spammy exit intent popup on the internet

Marketing & Growth by Sara Yin

The challenge: create an exit intent popup that isn't annoying AND increases demo bookings. Here's what we tried.  Read more

Growth experiment #1: Does social proof work?

Marketing & Growth by Sara Yin

How we increased conversions on our website by dynamically personalizing our customer proof.  Read more

How Clearbit Reveal identifies accounts in the work-from-home era

Features by Wei Zhu

Learn how Clearbit Reveal's match rates adapted to the pandemic's abrupt work-from-home change and why it's the smart technological choice in the long run.  Read more

Clearbit for HubSpot

Features by Matt Sornson

Clearbit for HubSpot is now one of our most powerful, premium integrations. Make more out of your inbound marketing and sales efforts to generate, convert, and close more high-quality leads.  Read more

Growth Experiment #2: Enterprise leads are people, too!

Marketing & Growth by Sara Yin

The challenge: how could we design a sales flow that increased hand raises from our target audience and decreased hand raises from non-target visitors?  Read more

How Zapier builds remote success from the ground up

Company

How do you hire for and build a successful remote culture? We ask a remote-first expert — Wade Foster, CEO of Zapier.  Read more

Searching for healthier revenue — the process behind Clearbit's new ideal customer profile

Company

Creating an effective ideal customer profile depends on how you define "ideal". See the thought process and analysis behind how we re-defined our ICP and why.  Read more

Latinx Heritage Month with Amanda Irizarry

Company

We sat down with Amanda Irizarry, our Business Operations Lead. Amanda grew up on the east coast but now lives in beautiful Oakland, California.  Read more

GCH: 8.5/10

Gross Company Happiness is a core metric at Clearbit, since we invest in great management and personal growth.  Learn more
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Searching for healthier revenue — the process behind Clearbit's new ideal customer profile

Company

Creating an effective ideal customer profile depends on how you define "ideal". See the thought process and analysis behind how we re-defined our ICP and why.  Read more

An interview about our social proof experiment

Marketing & Growth

Listen to a conversation with Ethan from our growth engineering team. He talks about our social proof experiment, empathy, and working at Clearbit.  Read more

GitLab’s top strategies for a remote-first workplace

Company

Learn how one of the biggest remote employers of all time designs culture. Gitlab CEO Sid Sijbrandij shares how to lead and scale an all-remote team.  Read more

The who, when, and where of customer testimonials

Marketing & Growth

Learn how targeting and segmentation can help you get more mileage from your customer stories.  Read more

How product-led marketers manage stakeholders

Marketing & Growth

How do you get buy-in and resources from other teams? We chatted with product-led marketers from QuickBooks, Atlassian, Wistia, Chargebee, and Troops to find out.  Read more

Automate data-driven alerts for B2B sales and success

Sales

Instead of reviewing accounts one-by-one, what if reps could get a heads-up about key intent signals throughout the buying and customer journeys? And what if they knew who's most important to contact, when, and why?  Read more

5 ways Clearbit improves quality conversion through the funnel

Marketing & Growth

How can you use Clearbit to convert not just more, but better, leads? Here are our 5 favorite tactics.  Read more

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