Long lead forms comes at the expense of customer experience, conversion rates and other down-funnel metrics. But letting everyone in the door with super-short forms hurts your sales teams, ultimately lowering close rates. Here's how Form Shortening removes the tradeoff....
Read OnEnrichment is a game-changer. Without it, limited information about leads means time and effort to research and figure out who you're dealing with. But with enrichment equipping you with consistent context, you'll know who each lead is and can fast-forward right to how best to deal with them......
Read OnBefore my job at Clearbit, I lived, breathed, and cried marketing automation — everything in HubSpot. Here are a few examples what I could’ve done if only I had more data....
Read OnSimply shortening forms does not always increase form conversion rates. Here's why dynamic forms are a better option to optimize conversion, improve the user experience, and still get the data you need....
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In too many of our marketing channels, we continue to operate — and evaluate — for the masses. Let's explore why relying on blanket conversion metrics can lead you astray, how to measure for quality conversions, and three personalization methods to get you there....
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