Searching for healthier revenue — the process behind Clearbit's new ideal customer profile

Company

Creating an effective ideal customer profile depends on how you define "ideal". See the thought process and analysis behind how we re-defined our ICP and why.  Read more

An interview about our social proof experiment

Marketing & Growth

Listen to a conversation with Ethan from our growth engineering team. He talks about our social proof experiment, empathy, and working at Clearbit.  Read more

GitLab’s top strategies for a remote-first workplace

Company

Learn how one of the biggest remote employers of all time designs culture. Gitlab CEO Sid Sijbrandij shares how to lead and scale an all-remote team.  Read more

The who, when, and where of customer testimonials

Marketing & Growth

Learn how targeting and segmentation can help you get more mileage from your customer stories.  Read more

How product-led marketers manage stakeholders

Marketing & Growth

How do you get buy-in and resources from other teams? We chatted with product-led marketers from QuickBooks, Atlassian, Wistia, Chargebee, and Troops to find out.  Read more

Automate data-driven alerts for B2B sales and success

Sales

Instead of reviewing accounts one-by-one, what if reps could get a heads-up about key intent signals throughout the buying and customer journeys? And what if they knew who's most important to contact, when, and why?  Read more

5 ways Clearbit improves quality conversion through the funnel

Marketing & Growth

How can you use Clearbit to convert not just more, but better, leads? Here are our 5 favorite tactics.  Read more