Data, personalization, and automation have long been terms most commonly used by enterprise or tech companies. Until recently, it was incredibly rare to find smaller teams that were able to leverage data as effectively as more resource-rich companies. Today, we’ll look at two small (but mighty) companies who have tackled some of their hardest scaling problems by combining data and automation. Specifically, we’ll look at how they are leveraging Clearbit Enrichment [https://clearbit.com/enrichmen
Imagine you’re a sales rep and one of your target accounts hasn’t shown interest for months. One day, they quietly visit your company’s homepage, followed by the product pages and the pricing page... Wouldn’t you want to know? Use sales alerts to find out when a target account visits your website—or when a new prospect that meets all the right criteria swings by. Most B2B web traffic is anonymous [https://blog.marketo.com/2014/05/whos-visiting-your-website-how-to-unmask-anonymous-visitors.html
Guest post by Philip Mashinchi, Founder at RealtimeCRM At RealtimeCRM our underlying objective with product development is to make life easier for our users. One of the main bottlenecks for a business is time spent doing data entry. If we could find a way to do it for them, we’d do it in a second. So that's what we decided to do. First, we wanted to be able to find data on any companies added into our system. Second, we wanted to enrich each newly created record with that information without
The days of spray and pray emails are gone. It's easy to do, but sending mass emails out about your content and relying on a tiny conversion ratio is not sustainable. You'll alienate prospects. The key, as DigitalOcean's Emmanuelle Skala found out, is identifying the triggers which close deals or increase engagement and leveraging those instead. DigitalOcean [http://www.digitalocean.com] is a great example. It raised more than $300 million in funding and had more than 500,000 customers without
We're pleased to announce a new addition to our Salesforce suite which makes our integration even more valuable to your team - real-time ABM alerting. Clearbit Reveal for Salesforce For those unfamiliar, Clearbit Reveal takes your anonymous website traffic and uncovers the companies behind it. As of this week, our Salesforce integration brings that data into your CRM to alert your reps in real-time when one of their named accounts hits your website. You can even automatically assign tasks, p
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