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Marketing & Growth

Marketing & Growth

How to Transition from Data.com

Featuresby Janet Choi on November 14, 2018

If you're looking to replace Data.com, combat data decay and bad data quality, and get the best chance to successfully reach the people you need — read on for how Clearbit products can step in.

Reveal geolocation based on site visits

Featuresby Janet Choi on November 01, 2018

Clearbit Reveal already delivers company-level information for your site visitors. But people work and browse from plenty of places outside of their company headquarters. So **we now provide a visitor’s location data**, including city, state, and country.

How to Build a Competitive Marketing Email Campaign

Marketing & Growthby Janet Choi on October 26, 2018

Better, faster communication is core to a competitive marketing strategy. Find out how Zendesk created a data-driven competitive outbound campaign to reach potential customers with personalized first touches.

Building your Ideal Customer Profile through Enrichment

Featuresby Trevor Sookraj on August 09, 2018

SaaS growth is all about finding clones of your best customers. Find the right clones and you get growth. Find the wrong ones and you get churn, support costs, and struggle. If you have 10 customers in SaaS, you have something.

How to identify anonymous website visitors and personalize your retargeting

Marketing & Growthby Matt Sornson on June 18, 2018

Segmentation is a marketing basic. Most B2B companies spend a lot of time tailoring landing page copy, emails, ads, content, and phone calls—and proceed with extra care for high-value prospects. But this rarely extends to retargeting, where the most common approach is to just hit the switch and follow as many people around the internet as possible. Today we’ll show you how to properly retarget your high-value site visitors using segmented, personalized, and optimized ads that are more likely t

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