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Marketing & Growth

Marketing & Growth

Bridging the marketing-sales divide with data

Salesby Janet Choi on February 01, 2019

Sales and marketing teams should be on the same page but they often don't get along. We examine how to deal with the tension with a learning loop system based on contextual lead data. Get your sales and marketing teams in sync and help them both succeed, together.

The data and personalization behind Clearbit's onboarding emails

Companyby Matt Sornson on January 23, 2019

New user onboarding is a particularly ripe moment to do automated outreach on behalf of sales. Here's how we use Clearbit data and personalization to send super-tailored emails.

How B2B marketers are using data to segment email campaigns

Marketing & Growthby Janet Choi on January 04, 2019

To better understand how marketers use data in their email marketing for segmentation and metrics, we surveyed 113 B2B and SaaS marketers. Here's we learned and how you can use this information to build more successful email campaigns with data.

How to build a tailored user onboarding experience

Marketing & Growthby Janet Choi on December 15, 2018

Onboarding is usually one-size-fits-all. But if your leads don't fall into one bucket, your onboarding process shouldn't either. Here's how to use enriched lead data to segment leads automatically and build customized onboarding sequences.

Find your key activation event to prompt onboarding

Marketing & Growthby Janet Choi on December 07, 2018

The key activation event (KAE) is the key that unlocks the path for new users to become loyal customers. Learn how to calculate your KAE, without having to bring in a data team.

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