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Marketing & Growth

Marketing & Growth

The secret to converting your highest value accounts

Marketing & Growthby Daniel Murphy on November 15, 2017

By Daniel Murphy, Marketing Manager at Drift [https://drift.com]. A few years ago we started thinking about a world where websites run on conversations and not forms. Skip to today, and we are on a mission to kill the form as we know it. We've teamed up with Clearbit to help us replace forms with personalized, one-on-one conversations. You may think the secret to converting your highest value accounts is account-based marketing, but there’s one problem. Most ABM campaigns direct VIPs of target

How to measure data quality

Salesby Andrew O'Neal on November 02, 2017

We all want to have perfect and real-time data on our lead and account records. You can setup a proper data management system, have a high standard for data governance, and get the right data integrations, but the biggest roadblock will always be finding the right vendor. There are a myriad of data vendors out there - how do you evaluate which one is right for you? The initial challenge is determining what data points matter to you. Your team may rely heavily on location and employee count for

Get your data right where you need it: Xplenty and Clearbit

Salesby Etai Coles on October 26, 2017

By Etai Coles, Head of Marketing at Xplenty [https://xplenty.com]. Today's businesses have access to an incredible amount of data. Yet even with all that information, many don’t know how to use it or how to get that data into a place where they can use it effectively. That's why I’m really excited about the Xplenty and Clearbit integration. You can get enriched customer and lead data synced across all your different sales and marketing tools. Clearbit already does a great job of enriching y

How to Reach Over 1 Billion More Users with Website Localization

Marketing & Growthby Trevor Sookraj on October 11, 2017

This is a guest post from Ben Dowling, founder of the IP address API, ipinfo [https://ipinfo.io/]. SaaS companies are always on the lookout for ways to “win the hearts” of their potential customers [https://blog.ipinfo.io/api-side-project-to-250-million-requests-with-0-marketing-budget-bb0de01c01f6] , particularly those in the developer community. To do this, you have to start with what you know about who the potential customer is. This is why personalization campaigns have emerged as valuable

Driving interest to Clearbit's integrations: Using technology tags in email segmentation

Marketing & Growthby Matt Sornson on September 29, 2017

One of the best ways to drive adoption with your API product is to show it being used directly within your customer's existing tools. If they can immediately use your tool within something they know and love, you'll have a far easier time proving value. This is one reason why companies, including Clearbit, build integrations. Having Clearbit data piped directly into Slack, Salesforce, Segment, Marketo or Zapier allows new customers to start seeing value instantly, without a complicated setup

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