Marketing & Growth

Marketing & Growth

3 top challenges facing product-led growth marketers

Marketing & Growthby Janet Choi on April 02, 2021

Marketers from product-led growth companies Trello, Wistia, and Zendesk weigh in on the top challenges they face.

Personalized marketing for B2B: How to get started and improve your ROI

Marketing & Growthby Janet Choi on March 20, 2021

B2B marketers know the power of personalizing marketing — but in reality, it's a challenge to implement. Here's an overview of what digital marketing personalization takes — with plenty of ideas to get you started.

3 No-brainer conversion tactics for product-led growth

Marketing & Growthby Janet Choi on March 12, 2021

Tactics you can implement today to improve conversion in your product-led growth funnel, from SaaS growth experts Guillaume Cabane and Martin Gontovnikas.

5 ways to personalize your website content

Marketing & Growthby Janet Choi on January 02, 2021

Web personalization facilitates the path to conversion for the leads you most care about. In this article, we'll break down how you can improve conversion with personalized web content — starting by identifying your audiences and customizing specific site elements for those audience segments.

Growth experiment #3: a quest for the least spammy exit intent popup on the internet

Marketing & Growthby Sara Yin on September 29, 2020

The challenge: create an exit intent popup that isn't annoying AND increases demo bookings. Here's what we tried.

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