Marketing & Growth

Marketing & Growth

Facebook targeting for B2B companies: how to do it better

Marketing & Growthby Bradley Gula on February 12, 2020

More than 1.5 billion people log on to Facebook every day. Here's how you can add LinkedIn-level targeting to build more relevant Facebook ads with a greater reach, better audience, and painless updates.

Rethinking lead forms: increase conversion without losing quality

Marketing & Growthby Janet Choi on January 09, 2020

Long lead forms comes at the expense of customer experience, conversion rates and other down-funnel metrics. But letting everyone in the door with super-short forms hurts your sales teams, ultimately lowering close rates. Here's how Form Shortening removes the tradeoff.

5 ways to use Enrichment

Salesby Janet Choi on January 06, 2020

Enrichment is a game-changer. Without out, you have limited info about leads — requiring time and effort to research and figure out who you're dealing with.

How more data in HubSpot would’ve impressed my old boss

Marketing & Growthby Bradley Gula on December 17, 2019

Before my job at Clearbit, I lived, breathed, and cried marketing automation — everything in HubSpot. Here are a few examples what I could’ve done if only I had more data.

How to increase form conversion rates: a deep dive

Marketing & Growthby Janet Choi on December 04, 2019

Simply shortening forms does not always increase form conversion rates. Here's why dynamic forms are a better option to optimize conversion, improve the user experience, and still get the data you need.

Join our newsletter

Engaging stories and exclusive data, designed for our best customers. One useful issue each month.