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Marketing & Growth

Facebook targeting for B2B companies: how to do it better

Marketing & Growthby Bradley Gula on February 12, 2020

More than 1.5 billion people log on to Facebook every day. Here's how you can add LinkedIn-level targeting to build more relevant Facebook ads with a greater reach, better audience, and painless updates.

Rethinking lead forms: increase conversion without losing quality

Marketing & Growthby Janet Choi on January 09, 2020

Long lead forms comes at the expense of customer experience, conversion rates and other down-funnel metrics. But letting everyone in the door with super-short forms hurts your sales teams, ultimately lowering close rates. Here's how Form Shortening removes the tradeoff.

5 ways to use Enrichment

Salesby Janet Choi on January 06, 2020

Enrichment is a game-changer. Without out, you have limited info about leads — requiring time and effort to research and figure out who you're dealing with.

How more data in HubSpot would’ve impressed my old boss

Marketing & Growthby Bradley Gula on December 17, 2019

Before my job at Clearbit, I lived, breathed, and cried marketing automation — everything in HubSpot. Here are a few examples what I could’ve done if only I had more data.

How to increase form conversion rates: a deep dive

Marketing & Growthby Janet Choi on December 04, 2019

Simply shortening forms does not always increase form conversion rates. Here's why dynamic forms are a better option to optimize conversion, improve the user experience, and still get the data you need.

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