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Marketing & Growth

Marketing & Growth

Is now the time for B2B Facebook advertising?

Marketing & Growthby Bradley Gula on May 05, 2020

More people are on Facebook connecting with friends and family and entertaining themselves while social distancing. These are the three important things to know about Facebook advertising right now.

Building an enterprise growth engine when you're product-led

Marketing & Growthby Alex Yamamoto on April 13, 2020

Adding enterprise sales to a self-serve/product-led growth model? Here's how to integrate sales without sacrificing your self-serve engine.

The B2B Playbook for Personalizing Chat

Marketing & Growthby Jordan Crawford on March 17, 2020

The complete and detailed playbook for personalizing chat for B2B site visitors — quick win tactics, high-converting 1:1 targeting, how to build a lead-qualifying bot, and more.

Orchestrate B2B Facebook ads across the marketing funnel

Marketing & Growthby Janet Choi on February 24, 2020

Build dynamic audiences based on Salesforce stage to automatically serve the right ads on Facebook — based on where prospects are in their journey.

Convert 5x more B2B leads on your website with just these 2 tools

Marketing & Growthby Janet Choi on February 14, 2020

You have just 10 seconds to capture a lead's interest when they visit your website. If you’re getting lots of site visitors but are disappointed with how few of them convert to leads, it’s time to make those first few seconds really count.

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