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Marketing & Growth
CAC metrics for marketers: How to speak the same language as your CFO
Understanding CAC is a way to align marketing with company goals. Here are the CAC formulas to know and our case for why you should know them.
Data enrichment: 5 ways enrichment can improve marketing outcomes
Enrichment is a game-changer. Without out, you have limited info about leads — requiring time and effort to research and figure out who you're dealing with.
The budget crunch: Why marketing costs are rising across B2B SaaS
From ad platforms to sponsorships, B2B marketing costs are rising. Find out what's driving up costs — and learn why you need to update your GTM playbooks going forward.
Re-think lead forms to increase conversion without sacrificing quality
Long lead forms comes at the expense of customer experience, conversion rates and other down-funnel metrics. But letting everyone in the door with super-short forms hurts your sales teams, ultimately lowering close rates. Here's how Form Shortening removes the tradeoff.
How to create & activate your ICP for more efficient B2B ad campaigns
Close that gap between the ICP definition on a slide deck somewhere, and the real people you’re trying to reach in the world by activating your ICP.
