Topics customer story

Guillaume Cabane on the secret to Mention's 54% increase in signup conversions

Marketing & Growth by Matt Sornson on

As VP of Growth at Mention, Guillaume Cabane’s job was distilled to two key performance indicators (KPIs): increase the number of signups, and increase the quality of inbound sales leads. One day, he came up with an afternoon experiment that he thought might improve both of these core KPIs  Read more